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TH Peng to lead Grey Greater China as Chairman and CEO

ASIA-PACIFIC – OCTOBER 19, 2011: James R. Heekin III, Chairman and CEO of Grey Group, today announced that TH Peng, one of China’s most accomplished and respected advertising industry leaders, is joining the agency as Chairman and CEO of Grey Greater China, a new position. His appointment will be effective in March, 2012 and he will be headquartered in Hong Kong.
 
Peng began his career  as a Copywriter and became President of McCann Taiwan in 1995.  He was promoted to CEO of McCann Worldgroup Greater China in 2001, overseeing McCann-Erickson, MRM, Momentum, McCann Healthcare and Can Create in China, Hong Kong and Taiwan.
 
He is credited with building the important Greater China market into one of McCann’s foremost operations in terms of growth, creative excellence and strategic innovation. Peng is also Deputy Chairman of the China Advertising Association and served as Director of the Taiwan 4As.
 
"TH Peng is the finest advertising leader of his generation in China.  During our years together at McCann and beyond, I have been deeply impressed with his vision, passion, creativity and dynamism as the architect of one of the world’s leading networks in China," Heekin said. “TH will be instrumental in guiding our ambitious growth plans in China, a fulcrum market for our future development in the region."
 
Grey Greater China includes operations in Beijing, Shanghai, Hong Kong and Taiwan.  Its blue-chip client roster includes Procter & Gamble, GlaxoSmithKline, Tencent, Galaxy Macao, Uni President Foods and Hong Kong Tourism. 
 
"TH brings a tremendous track record of achievement to his new role," Nirvik Singh, Chairman and CEO of Grey Group Asia Pacific, said.  "His appointment is a clear signal of our ambitions to aggressively pursue growth and expand our reach and resources in China."

 

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