It’s game on for Momentum Philippines after scoring the Scratchit! account. Scratchit! is an instant prize card game operated nationally by Pacific Online.
Momentum bagged the creative account for the awareness campaign designed to fan excitement and create a national craze for Scratchit!, against Saatchi and DentsuIndio. The winning presentation captured the brand’s personality and created an integrated program to enhance its appeal and maximize demand among target publics.
According to Momentum Creative Director Louie Bretaña, “Scratchit! is a new brand that encourages limitless possibilities when it comes to creativity. We chose to bring out its fun character, and we played with ideas that can engage the audience, and excite them into buying and playing Scratchit!.”
Momentum Philippines is the experiential marketing and brand activation discipline of McCann Worldgroup. Its previous experience in the gaming industry includes mounting the biggest gathering of the online community for Ragnarok.
adobo magazine. The Word on Advertising.
