ASIA PACIFIC – January 21, 2014 – Christel Quek has been appointed by Twitter to lead content development, marketing and strategy as the Regional Content Lead for Asia Pacific, Middle East and Africa.
Quek will be based in Singapore, and will be reporting to Freddie Covington, the International Marketing Director at Twitter.
Before joining Twitter, Quek was Regional Social Business Lead for Samsung Asia, a position she took after leaving Havas Media Group, where she worked on digital strategy, marketing and content strategy. At the end of 2013, Quek was retrenched at Samsung as part of a management restructure, she wrote on her website, where she announced the move.
On being approached by Twitter, Quek said it was an incredible privilege. "It’s an exciting opportunity that ties in very strongly with my passion on exploring the intersection of human behaviour with technology, and understanding what can influence, impact, and grow the relationship between brands and users positively," Quek wrote, citing reasons such as the massive opportunity for mobile growth in the region.
"I’m looking forward to charting this new journey ahead with the Twitter flock and getting some really amazing work done together with the team," Quek wrote.
