MELBOURNE – October 16, 2013 – ‘Small tough guys’ stand tall in Whybin/TBWA Melbourne’s campaign for the Australian launch of the Nissan JUKE.
The 45-second launch spot takes us on a journey with some of history’s most well known ‘small tough guys’ linking them to the all-new Nissan JUKE, Whybin/TBWA Melbourne said in a press release.
"The launch campaign really captures the personality and excitement of this little weapon," said Nissan Australia Executive General Manager Marketing Peter Clissold.
The 45-second spot went live on Sunday, October 13 across free-to-air, pay and various digital formats.
The launch spot sits alongside 15-second spots focusing on the car’s unique styling and performance.
"We are very excited at Nissan Australia to be adding the JUKE to our Australian range line up," said Clissold.
For more information on the all-new Nissan JUKE, visit the Nissan Australia website.
CREDITS:
Client: Nissan Australia
Creative Agency: Whybin\TBWA Melbourne
Film Company: Revolver
Film Director: Steve Rogers
D.O.P: Mandy Walker
Film Producer: Pip Smart
Editorial: The Butchery
Editor: Jack Hutchings
Post Production & Visual Effects: Alt
Visual Effects Supervisor: Colin Renshaw
Visual Effects Producer: Marnie Ellis
Flame Artist: Urs Furrer
Sound: Nylon Studios
Sound Design: Simon Lister
