ASIA-PACIFIC – NEW ZEALAND, JUNE 17, 2013 – Bell Tea & Coffee Company has appointed Whybin\TBWA New Zealand as its new creative and strategic agency for its stable of Bell Tea brands following a competitive pitch.
Whybin\TBWA New Zealand will be responsible for the whole of the Bell branded tea portfolio, which includes Bell Original as well as Kenya Bold, Finest Ceylon, and Zesty Green.
Bell Tea & Coffee marketing director Michaela Dumper commented: "Following an extensive search process we are delighted to form a partnership with Whybin\TBWA NZ as our integrated communications agency. Their strong thinking, brilliant teamwork and creativity really stood out. We are excited about working with them on our plans.”
“Bell Tea is an iconic Kiwi brand that has been a part of our natural heritage for over a hundred years," said Todd Mcleay, Whybin\TBWA New Zealand CEO. "We are very excited and honoured to be able to continue that story.”
The appointment is effective immediately.
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