Wunderman Philippines appoints Pia Roxas Ocampo as lead creative

MANILA, JANUARY 30, 2013- Wunderman International Philippines continues to grow its capabilities in the market and complements its team with the appointment of Pia Roxas Ocampo as executive creative director.

Chay Mondejar-Saputil, general manager at Wunderman International Philippines, explained: “Last year, our focus was to develop strong social and digital expertise while consistently boosting creative power. Pia’s addition to the team will allow us to leverage strong technical skills and solid creativity to drive innovative consumer engagements for our clients through digital channels.”
Highly ranked creative in Campaign Brief Asia and Adobo Magazine, Ocampo brings more than a decade of experience in digital, direct marketing and advertising. Her work has been awarded by Digital Media, Spikes Asia, D&AD, LIAA, Media, Clio, Adfest, Effy and Caples. She was also a finalist in One Show Interactive Awards and Cannes.
Prior to her appointment at Wunderman, Ocampo was heading the digital creative team at BBDO Guerrero/Proximity Philippines.  At Wunderman, she will be responsible for creative development of its strong client portfolio including Intel, Microsoft and Nokia. 
On the appointment, Ocampo said: “Beyond Wunderman’s strong network and direct marketing reputation, it was the idea of a global agency with a start-up mentality that attracted me the most. I have come to believe that in digital, the creative can only be as good as the development team. And I come in confident that Wunderman has what it takes to redefine what digital in Philippines has been so far.”

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