KUALA LUMPUR, MALAYSIA – Kingdom Digital, one of Southeast Asia’s most prominent digital creative agencies, has announced the appointment of Pajaree Vatcharateansagul, known in the industry as Mynd as its new Head of Media. The move signals the agency’s strategic intent to deepen its regional capabilities in integrated, full-funnel marketing.
With over eight years of experience spanning integrated media strategy, digital transformation, and regional campaign leadership, Mynd will spearhead Kingdom Digital’s media strategy planning, ad optimisation and performance marketing efforts. Her remit also includes enhancing cross-channel delivery for a diverse portfolio of clients across the region.
“Mynd brings the perfect blend of strategic vision, regional perspective, and hands-on media expertise,” said Ryan Ong, CEO of Kingdom Digital. “Her leadership comes at a time when our clients are looking for smarter, full-funnel solutions that combine creative excellence with media precision. Mynd’s arrival reinforces our commitment to delivering all that and more.”
This reflects a broader shift in client expectations. According to Ryan, “More clients today want us to act as growth partners, not just campaign partners. They’re asking for tighter alignment between creative and media, more proactive performance recommendations, and above all, agility—to respond to shifting consumer behaviour, competitive noise, and platform algorithms. Whether it’s automation, optimisation, or localised storytelling, they’re looking for partners who can connect the dots across the full journey.”
Mynd’s career trajectory uniquely positions her for this role. Having led integrated media strategies for major brands in F&B, FMCG, automotive and lifestyle sectors across APAC, she has consistently driven measurable business outcomes through digital innovation.
“I’m excited to join an agency that truly understands the power of integrated thinking,” said Mynd. “Kingdom Digital has already made a name for its creative work — now we can take that further by embedding media intelligence into every stage of the brand journey. Together, we’ll make creative work not just harder, but smarter.”
