The University of Asia and the Pacific announced the winners of the 3rd Integrated Marketing Communications Effectiveness Awards, renamed as the Tambuli Awards.
Over-all winner, Coca-Cola “Family Bonding Campaign 2009” from McCann Erickson Philippines, Inc. won a Gold, bagged the Effectiveness Agency of the Year for McCann Erickson Philippines, and the Effectiveness Advertiser of the Year Award for The Coca-Cola Export Corporation. The Tambuli Awards highlight, the Carmencita Esteban Platinum Award, also went to the same Coca-Cola campaign.
Another Gold winner was “Dad Proof” of Unilever RFM Ice Cream from agency Lowe, Inc.
Full list of winners include:
Best Small Budget Product Brand Campaign
Bronze Winner
Market! Market! Tarp Bag Promo
Client: Station Square East Commercial Corp.
Silver Winner
Johnson’s Baby Oil: Botelya
Client: Johnson and Johnson’s
Agency: Universal McCann
Best Small Budget Service Brand Campaign
Bronze Winner
Lift
Client: Computer Assisted Learning Philippines
Agency: Blue Bottle, Inc.
Silver Winners
Earth Hour 2008
Client: WWF Philippines
Agency: Leo Burnett Manila
Ronald McDonald House Charities
Client: Golden Arches Development Corporation
Agency: DDB Philippines
Best Established Product Brand Campaign
Bronze Winners
Alaxan FR: Rope
Client: UNILAB
Agency: PUBLICIS JIMENEZBASIC
Batang Alaska Ngayon, Superstar Bukas!
Client: Alaska Milk Corporation
Agency: TBWA-SMP
Cerelac: Big Nutrition for Small Tummies
Client: Nestle Philippines, Inc.
Agency: Publicis Manila
Lucky Me: Kainang Pamilya Mahalaga
Client: Monde Nissin Corporation
Agency: PUBLICIS JIMENEZBASIC
Nescafe: Positively Coffee
Client: Nestle Philippines
Agency: Publicis Manila
Quaker Oats: Healthy Hearts
Client: PepsiCo International
Agency: BBDO Guerrero; Proximity Philippines
Silver Winner
Greenwich Pizza Overloaded Campaign
Client: Fresh ‘n Famous Foods Inc.
Agency: PUBLICIS JIMENEZBASIC
Best Established Service Brand Campaign
Bronze Winners
BPI Expect More
Client: Bank of the Philippine Islands
Agency: Y&R Philippines
Smart Buddy: Me na Me
Client: Smart Communications, Inc.
Agency: DDB Philippines
Smart Uzzap: Bring Me Along
Client: Smart Communications, Inc.
Agency: dm9jaymesyfu
Best Integrated Internal Marketing Program
Bronze Winners
2007 Blue Ocean: Sailing On
Client: Prudentialife Plans, Inc.
Agency: PLW, Inc.
Petron’s Reap Program
Client: Petron Corporation
Agency: Studio 5 Designs, Inc.
Silver Winners
Cavite: Be Part of the Revolution
Client: Provincial Government of Cavite
Agency: EON
Leo-Burnett Humankind Philosophy
Client & Agency: Leo Burnett Manila
Best Innovative and Integrated Media Campaign

Bronze Winners
BPI Expect More
Client: Bank of the Philippine Islands
Agency: Y&R Philippines
Jollibee Jollitown
Client: Jollibee Food Corporation
Agency: Universal McCann
Rejoice Salon-the-Go
Client: Procter and Gamble
Agency: Leo Burnett Manila
Skelan: Ayos na ang buto-buto
Client: UNILAB
Agency: McCann Erickson Philippines, Inc.
Smart Bro Prepaid Launch/ Flash
Client: Smart Communications, Inc.
Agency: DraftFCB
Talk to Doc
Client: The Medical City
Agency: Adformatix, Inc.
Silver Winners
BPInoy Learning Program
Client: Bank of the Philippine Islands
Toblerone’s National Thank You Day
Client: Kraft Food Philippines, Inc.
Agency: GeiserMaclang Marketing Communications, Inc.
Best Insights and Strategic Thinking
Bronze Winners
12 Cups with Coffee Bean & Tea Leaf: Give in to Giving
Client: The Coffee Bean and Tea Leaf, Philippines
Agency: GeiserMaclang Marketing Communications, Inc.
Bayan Wireless Landline
Client: Bayan Telecommunications
Agency: GeiserMaclang Marketing Communications, Inc.; BBDO Guerrero
Biogesic Ingat Campaign
Client: UNILAB
Agency: McCann Erickson Philippines, Inc.
Cerelac: Big Nutrition for Small Tummies
Client: Nestle Philippines, Inc.
Agency: Publicis Manila
Drowning Out the Noise of a Silent Killer
Client: Wyeth Philippines, Inc.
Agency: GeiserMaclang Marketing Communications, Inc.
Greenwich Pizza Friendship Campaign
Client: Fresh ‘n Famous Foods Inc.
Agency: PUBLICIS JIMENEZBASIC
Lucky Me: Kainang Pamilya Mahalaga
Client: Monde Nissin Corporation
Agency: PUBLICIS JIMENEZBASIC
Quaker Oats: Healthy Hearts
Client: PepsiCo International
Agency: BBDO Guerrero; Proximity Philippines
Most Effective Teens Brand Campaign
Silver Winners
ArtPetron: Pro-Youth, Pro-Filipino
Client: Petron Corporation
Agency: Studio 5 Designs, Inc.
IAMNINOY
Client: Benigno S. Aquino Foundation
Agency: McCann Erickson Philippines, Inc.
McDonald’s Cheeseburgers
Client: Golden Arches Philippines
Agency: DDB Philippines
Search for Ten Outstanding Expat Pinoy Children
Client: Bank of the Philippine Islands
Agency: McCann Worldgroup
Most Effective Family-Oriented Brand Campaign
Bronze Winners
2008 Pearl: The Luster of Life Campaign
Client: Prudentialife Plans, Inc.
Agency: PLW, Inc.
Natural (Ascof) is Better Than Chemicals
Client: Pascual Laboratories, Inc.
Agency: Well Advertising and Marketing Agency, Inc.
PSBank: Save it Forward
Client: Philippine Savings Bank, Inc.
Agency: Publicis Manila
Silver Winners
BPInoy Learning Program
Client: Bank of the Philippine Islands
Cerelac: Big Nutrition for Small Tummies
Client: Nestle Philippines, Inc.
Agency: Publicis Manila
Johnson’s Baby Oil: Botelya
Client: Johnson and Johnson’s
Agency: Universal McCann
Lucky Me: Kainang Pamilya Mahalaga
Client: Monde Nissin Corporation
Agency: PUBLICIS JIMENEZBASIC
GOLD Winners
Coca-Cola Family Bonding Campaign 2009
Client: The Coca-Cola Export Corporation
Agency: McCann Erickson Philippines, Inc.
Selecta Ice Cream: Dad Proof
Client: Unilever RFM Ice Cream
Agency: Lowe, Inc.
Effectiveness Agency of the Year
McCann Erickson Philippines, Inc.
Effectiveness Advertiser of the Year Award
The Coca-Cola Export Corporation
Carmencita Esteban Platinum Award
Coca-Cola Family Bonding Campaign 2009
Client: The Coca-Cola Export Corporation
Agency: McCann Erickson Philippines, Inc.
