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New Business
Disaronno appoints 72andSunny Amsterdam to lead global brand building platform
AMSTERDAM, NETHERLANDS – Disaronno has named 72andSunny Amsterdam as its global creative partner. The announcement follows a highly competitive pitch…
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People
Suzanne Kim joins Sweetshop Asia, bringing bold cinematic vision to the roster
SINGAPORE – The Sweetshop Asia has officially welcomed acclaimed director Suzanne Kim to its roster, marking an exciting new chapter for the production…
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People
Rani Patel joins adam&eveDDB London as Brand and Business Partner
LONDON, UNITED KINGDOM – Creative powerhouse adam&eveDDB London has appointed Rani Patel as its new Brand and Business Partner, a…
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Campaign Spotlight
Thais let their inner ‘chicken’ run wild in KFC Thailand’s ‘Release a Chicken, Get Free Chicken’ campaign
BANGKOK, THAILAND – To celebrate International Fried Chicken Day on July 6, 2025, KFC Thailand hatched a campaign that sent fans flocking to…
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Insight & Intelligence
Happiness is the new brand currency: How APAC consumers are redefining loyalty in the transformation economy
SINGAPORE – A new regional study by Collinson International reveals that eight in ten consumers in Asia Pacific now look to brands…
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Brand & Business
Mentos adds a fruity twist to everyday breaks with new Grape Mint and Peach Mint flavors
MANILA, PHILIPPINES — Everyone’s rushing to get to work, meet deadlines, pay bills, and chase down that never-ending to-do list.…
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Brand & Business
BETC unveils the Maison BETC network: A bold new chapter in luxury branding
NEW YORK, USA — Parisian agency BETC is pioneering a new approach to luxury advertising: launching a first-of-its-kind, specialized global…
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Campaign Spotlight
‘Dynamic Point’s makes every excuse count in Central The 1’s latest campaign with Wolf BKK
BANGKOK, THAILAND – Shopaholics always have an excuse to buy something new. Even as the economy gets tougher, every shopper…
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Campaign Spotlight
Leo UK celebrate the joy of a side mission to McDonald’s with gamified brand experience
LONDON, UK — McDonald’s, in collaboration with Leo UK, is celebrating the joy of a spontaneous side mission to McDonald’s…
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Campaign Spotlight
Renault, Publicis Conseil dream big for the global launch of the all-new Boreal SUVRenault Boreal
PARIS, FRANCE — Renault is gearing up for the global launch of the all-new Renault Boreal, a high-end, tech-forward SUV…
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Awards News
British-Filipino designer Melvin Galapon wins UNIQLO T‑Gate Grand Prix with ‘Create the Future’ design
LONDON, UK — British-Filipino graphic designer Melvin Galapon has been named the Grand Prix winner of the 2025 UNIQLO UT…
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Insight & Intelligence
The Future of Programmatic 2025: New research by WARC explores major trends in programmatic advertising
LONDON, UK – WARC’s The Future of Programmatic 2025 report, released today, highlights emerging trends in programmatic. Based on insights…
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Entertainment
HBO Max Returns: A bold comeback for the premium streaming platform
MANILA, PHILIPPINES – This July, HBO Max makes a triumphant return, reaffirming its place as one of the world’s premier destinations for…
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