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The Magazine

Print, by Design
interview by Anna Gamboa Sumptuously conceived and crafted, every issue of Hong Kong-based Design Anthology (d/a) quietly champions good taste…
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Philippine News

Araw Awards 2016 gathers 424 entries
MANILA – The 10th Araw Values Awards received a record-breaking 424 entries, the highest number of entries submitted since it…
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Campaign Spotlight

The Spanish Lottery presents its most shared prize with a moving campaign from Leo Burnett Madrid
MADRID – Loterías y Apuestas del Estado (Spain’s State Lottery) has presented its new campaign, “December 21st”, dedicated to the…
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Global News

2017 New York Festivals Torch Awards now open for entries
NEW YORK – The 2017 Torch Awards is open for entries. New York Festivals created the Torch Awards as an…
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Global News

MCCY awards two integrated nation-building campaigns to Ogilvy & Mather Singapore
SINGAPORE – Ogilvy & Mather Singapore (O&M) today announced that it has been appointed as the creative agency to deliver…
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Global News

Lux appoints J. Walter Thompson as AOR for global digital strategy and content business
NEW YORK – After a multi-agency digital pitch, J. Walter Thompson has been named agency of record for Lux’s global…
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Campaign Spotlight

McDonald’s Philippines partners with Twitter as the first in Southeast Asia to launch promoted #Stickers
MANILA – Twitter and McDonald’s Philippines announced that the brand will be the first in Southeast Asia to launch Twitter’s…
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The Magazine

Foreign Territory: TNS Annual Marketing Monitor of Asia Pacific 2016
by Rome Jorge Asia is different. The Great Firewall of China and the censorship imposed by several economic powerhouse nations…
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The Magazine

Tools for Effective Work Alliances: A book review of Reid Hoffman’s The Alliance
by Dino Cabrera Reid Hoffman, Ben Casnocha, and Chris Yeh highlight the fundamental disconnect of modern employment and how the…
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Global News

What the Marketing World Can Learn from Trump’s Win by Tom Doctoroff, CEO, Tom Doctoroff Consulting
Donald Trump’s stunning victory in the American presidential election reflects two basic facts. Hindsight is always 20-20 but they should…
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Global News

Campaign Asia-Pacific reveals regional shortlists for Campaign AOY 2016
ASIA-PACIFIC – Now on its 23rd year, Campaign Asia-Pacific has released the shortlists from the regional competitions of the prestigious…
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