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Global News
Warc: Global adspend seen to rise 5.8 percent in 2014
LONDON – The latest Consensus Ad Forecast from marketing intelligence service Warc indicates that global advertising expenditure will increase by 5.8…
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Philippine News
Phil STAR’s Modern Living TV brings print to the small screen
MANILA – Following its forays into the realm of Augmented Reality, the Philippine STAR once again integrates print with other…
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Philippine News
Throwback Thursday: Filipino TVCs from the 2000s
MANILA – In the Philippines, the 2000s was a decade characterized by Y2K, the Estrada impeachment, the rise of the…
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Philippine News
Musical fish star in new Philippine tourism TVC by BBDO Guerrero
MANILA – Some of the world’s finest – and most easily accessible – sites are on the Philippine island of…
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Global News
Select group gets Cartoon Network Amazone sneak-peek
BANG SARAY, THAILAND – From August, a select group of lucky thrill-seekers, wannabe-surfers and swimmers will experience Cartoon Network Amazone for…
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Philippine News
Tourism ads that will make you want to travel
MANILA – Whether a great destination brand campaign has any major effect on a country’s tourist arrivals is anyone’s guess,…
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Philippine News
PLDT cancels day two of basketball charity event, assures full ticket refund
MANILA – Following fan furor over day one of its Gilas Last Home Stand charity event, PLDT has cancelled the…
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Global News
A day in the life of Masako Okamura
VIETNAM – Dentsu Vietnam executive creative director Masako Okamura once said that she never imagined a Japanese creative creating success…
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Philippine News
Fabric beyond fashion in Marina Cruz’s upcoming exhibit
MANILA – Visual artist Marina Cruz expresses her fascination for fabric in her exhibit, “Fabric Skin,” set to open at…
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Philippine News
2nd Philippine SME Business Expo to be held in November
MANILA – Following the success of its first series in 2013, the second edition of the Philippine Small & Medium…
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Global News
Dentsu and Toyota ‘Do the Wakudoki’
ASIA-PACIFIC – Dentsu Aegis Network has launched Toyota’s first completely digitally-led campaign, Wakudoki, across eight Asia-Pacific markets – India, Indonesia,…
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Philippine News
Asian Marketing Congress Day 2: Risk and the rise of Asian brands
MANILA – The second day of the Asian Marketing Congress got off to a lively start, with Geisler Maclang Marketing…
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Philippine News
Asian Marketing Congress: Banking and brand-building in the ASEAN
MANILA – The banking industry and brand-building in the ASEAN region were two of the topics in focus at the…
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