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Campaign Spotlight
Comedy series SLICK skewers Big Oil’s advertising machine
As a summer of record-breaking heat, wildfires and extreme weather has brought the reality of the climate crisis into sharp…
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Campaign Spotlight
AXA takes aim at the risks we ignore in “Improbable Risks”
AXA launches a new multi-country campaign “Improbable Risks” with Publicis Conseil focused on health, positioning AXA as the insurer that…
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Zeitgeist
McDonald’s Philippines brings Pinoy Fries Fans together for nationwide FryFest
Thousands of Pinoy fans came together to enjoy unlimited Fries, games, and activities as McDonald’s Philippines held its biggest Fries…
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Campaign Spotlight
Dentsu One Bangkok reimagines ‘Prung Jued’ to encourage Thais to season less
Thailand’s viral “Prung Jued” makeup trend is moving from the beauty mirror to the dining table, as the Thai Health…
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Campaign Spotlight
Coke Buddy’s Perfect Basket drives strong retailer uptake in Malaysia
Coca-Cola Bottlers Malaysia-Singapore-Brunei has marked the conclusion of its “Perfect Basket, Perfect Ride” campaign following more than 4,500 entries from over 4,000…
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Events
Everything to know before visiting Fully Booked at MIBF 2026
The biggest and longest-running book fair in the Philippines is happening on September 9-13, 2026 at the SMX Convention Center.…
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Zeitgeist
Gerald Anderson, Pauline Amelinckx bring Filipino stories of the West Philippine Sea to the fore in Pusong Bayani
“He was born by the sea, grew up by the sea and chooses to die by the sea.” Of all…
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Awards News
POP5’s TileChalk wins SDG Grand Prix at MAD STARS 2026
Bangladesh based full-service creative agency POP5’s TileChalk entry, created for DBL Ceramics, has won the Grand Prix in the SDGs…
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adobo Exclusive
TREYNA Group strengthens its challenger mindset with Evident acquisition
TREYNA Group scales its offering with the acquisition of Evident, expanding its award-winning public relations practice by bringing in the…
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Awards News
DMAP opens DYC 2026 call for entries for ADFEST 2027, VidCon Anaheim
The Digital Marketing Association of the Philippines (DMAP) has officially opened the Call for Entries for the INTERGALACTIC Digital Young…
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Insight & Intelligence
Meltwater data shows what drives K-pop fandom engagement in the Philippines
According to new data from social and media intelligence firm Meltwater, the Philippines ranks sixth among 10 countries for male…
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Awards News
LIA announces the 2026 Creativity in PR Jury, chaired by Rachel Sansom, CEO UK and Europe, Havas Red
This year, LIA has invited top professionals and practitioners to the 2026 Creativity in PR Jury, who are experts inbuilding…
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Awards News
LIA Announces the 2026 Jury Presidents and Jurors for Health & Wellness; Pharma; Health & Wellness–Craft and Pharma–Craft categories
LIA is pleased to welcome the leading creative minds and practitioners to set the standards for Health & Wellness; Pharma;…
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