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Campaign Spotlight
Kasama Mo Mangarap: New GCash Stories film celebrates second chances with Atty. Sheila Gomez’s journey to the bar
Not every dream unfolds exactly as planned, and the journey toward making it a reality isn’t always a straight path.…
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Insight & Intelligence
The brands creating the strongest creative outcomes are combining the power of AI with the power of community
Creativity has entered a new era. Generative AI is transforming how marketing ideas are developed, adapted, and scaled. But real advantage comes from creative that is most relevant, resonant, and…
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Insight & Intelligence
Google’s Gemini app doubles its user base in Southeast Asia: Philippines leads the region in adoption among female users
Google announced that active users of the Gemini app in Southeast Asia have more than doubled over the past year.…
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Campaign Spotlight
McDonald’s and Leo UK put sauces centre stage in ‘Here for the Sauce’ campaign
McDonald’s and Leo UK are launching “Here for the Sauce,” a new campaign that invites fans to participate and co-create in their shared love of McDonald’s sauces. The campaign is built on the fan truth that for many McDonald’s customers, the sauce is not the side, it’s the main event.…
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Events
The Fully Booked Midyear Sale returns this July
Heads up, bookworms! Fully Booked’s Midyear Sale returns from July 15–19, 2026, bringing bookworms 20% off a wide selection of…
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Insight & Intelligence
Lennon Group’s new paper reveals why the brands earning the most trust aren’t running better campaigns — they’re being better neighbors
Trust is now the third-highest purchase decision driver in the world, sitting just behind quality and value for money. And…
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Events
Art Directors Club opens call for entries for Global ADC Young Guns 24
The global Art Directors Club, part of The One Club for Creativity, has opened the call for entries for ADC…
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Arts & Culture
Ballet Manila brings back global ballet superstars Renata Shakirova and Kimin Kim in La Bayadère
Two of the world’s most celebrated ballet artists will once again step onto the Philippine stage to give Filipino audiences a glimpse…
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Campaign Spotlight
The England and Wales Cricket Board’s The Hundred brings the drama this summer
The England and Wales Cricket Board (ECB) today launches the sixth season of The Hundred, following its most successful year…
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Insight & Intelligence
Filipinos are saving more, investing more—so why don’t they trust financial institutions?
For years, the Philippine financial services industry has focused on helping more Filipinos save, invest, and embrace digital finance. By…
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Campaign Spotlight
Your everyday commute has been given a Brand New Day treatment
Spider-Man: Brand New Day fever has hit Metro Manila’s train systems! The two lines of the Light Rail Transit (LRT-1…
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adobo Exclusive
Cannes Lions 2026 Innovation Jury President Kazuhiro Shimura on why innovation has outgrown advertising
Kazuhiro Shimura, Executive Creative Director of Dentsu has been selected as Jury President for the Innovation category at the 2026…
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Arts & Culture
Gab Pangilinan is Gabriela Silang in a new original musical
This November, Barefoot Theatre Collaborative invites audiences to meet the first Filipina revolutionary in GABRIELA: The Musical, an epic new…
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