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Campaign Spotlight
Offshore Music honors the legacy of the Eraserheads’ Fruitcake with Rob Cham merch collaboration
Filipino independent record label Offshore Music teams up with award-winning illustrator and comics creator Rob Cham for a special limited-edition…
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Campaign Spotlight
PEDIGREE launches campaign to honor mutts and change the meaning of the term in Brazil
Just as Brazil is turning its eyes to football, PEDIGREE launches “PEDIGREE Mutt,” a new national campaign that invites Brazilians to change the way they see mutts and celebrate mixed-breed dogs…
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Brand & Business
VCCP’s inevidence shakes up B2B advocacy with new positioning and homegrown leadership duo
VCCP’s advocacy marketing specialist arm, inevidence, has today announced the promotion of Melissa Talbot to CEO and Kate Hickson to…
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Campaign Spotlight
Dentsu Indonesia’s Behavior-First Media Strategy positions Fibe Mini for Everyday Use
Dentsu Indonesia has delivered a behavior-led media strategy for digestive health brand, Fibe Mini, that reframed how Indonesian consumers understand…
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Uncategorized
DO. ASIA appoints Conrad Victorino as Head of Mediato drive next phase of integrated growth
DO. ASIA has appointed Conrad Victorino as Head of Media, a move that reflects the agency’s continued investment in building…
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Campaign Spotlight
Beer brand Cass partners with Cheil for the global tournament campaign honoring wide-mouthed football fans
Cass, South Korea’s best-selling beer brand, and Cheil are hosting the “Wide Cup,” a competition to see who opens their…
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Brand & Business
Ogilvy announces global and APAC leadership transitions as Kent Wertime retires and Chris Reitermann focuses on WPP Greater China
Ogilvy today announced a series of leadership transitions across its global and Asia Pacific networks. Kent Wertime, one of the agency’s most accomplished and long-serving leaders, will officially retire at the end…
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Campaign Spotlight
Women’s Aid The Other Kick Off
As England prepares for its opening World Cup fixture tonight, Women’s Aid has launched “The Other Kick Off,” a powerful…
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Campaign Spotlight
Versus reveals the beauty of sound for Triangle
For the summer campaign of the French high-fidelity loudspeaker brand, Heroiks Group’s 100% generative AI creative agency Versus has created an outdoor campaign inspired by the great masters of painting, launching June 23 in the Paris metro. What if…
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Awards News
121 Finalists selected for 2026 APAC Effie Awards, winners to be revealed on 25 September
The most effective marketing works in the region have been narrowed down to 121 finalists, with the winners to be…
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Brand & Business
Publicis London promotes Katie Hibbard to Chief Strategy Officer
Publicis London has promoted Katie Hibbard to Chief Strategy Officer. As CSO, Hibbard will lead strategy across the agency’s international client portfolio, which includes Power of One clients and brands such as…
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Zeitgeist
They are so back! Watch the hilarious first trailer for Shrek 5
Shrek, Donkey, and the rest of the gang are out of the swamp and back on another adventure in Shrek…
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Brand & Business
Hakuhodo India Group announces the appointment of Jayanto Banerjee and Naoto Takahashi as Co-Managing Directors
Hakuhodo India Group, a leading integrated marketing solutions company, with over 1700 talented individuals across 10 group companies, has announced…
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