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Brand & Business
Korean superstar Lee Min Ho is SMDC’s newest ‘Good Guy’ for SMDC’s ‘Step into Luxury’ campaign
MANILA, PHILIPPINES — Leading property developer SM Development Corporation (SMDC) has launched its newest advertising campaign, which has a superstar…
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Arts & Culture
New exhibit examines Taiwan’s agricultural landscapes at varying altitudes through cross-sectional perspective
TAIPEI, TAIWAN — Organized by the National Taiwan Museum of Fine Arts (NTMoFA) under the Ministry of Culture, “Diachronic Apparatuses of…
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Arts & Culture
‘Play Within The Box: Women Reframed’ explores how women are viewed in advertising
MANILA, PHILIPPINES — Today, there is an abundance of messages harping on women’s empowerment to the point where their identities…
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Campaign Spotlight
Love, Bonito urges women to be ‘feminine and proud’ this International Women’s Day
MANILA, PHILIPPINES — This International Women’s Day, Love, Bonito empowers its community to be #FeminineAndProud with month-long activations themed around…
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Awards News
New York Festivals and Vokal’s Paul Marobella launch new video series at the intersection of creativity and commerce
NEW YORK, USA — New York Festivals Advertising Awards and Paul Marobella, CEO of VOKAL have partnered on a new content…
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People
Molly Crossin to help develop The One Club’s partnerships as new Chief Growth Officer
NEW YORK, USA — The One Club for Creativity, the world’s foremost nonprofit organization whose mission is to support the…
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Awards News
Germany’s Best Brands Awards honors strongest brands of the year during 20th anniversary
MUNICH, GERMANY — During a ceremony marking the 20th anniversary of the Best Brands Awards, Germany’s only study-based brand award,…
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Campaign Spotlight
Marcel Paris turns football coaches into music conductors for Prime Video
PARIS, FRANCE — One of the things that makes sporting events great is their anthem. In football, the UEFA Champions…
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Insight
Meltwater report reveals 3 in 5 APAC marketers regard social media as more important due to economic uncertainties
SINGAPORE — The APAC edition of Meltwater’s “State of Social Media 2023” report found that businesses in the region are…
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Campaign Spotlight
Seven A.D. and CDO express love through food in new ad
MANILA, PHILIPPINES — Creative agency Seven A.D. and food processing company CDO officially launched its partnership following a four-way pitch…
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Campaign Spotlight
Tumi unpacks tomorrow with Reneé Rapp, Richarlison de Andrade, and Lando Norris
HONG KONG — International travel and lifestyle brand TUMI launched its latest global campaign, “Unpack Tomorrow,” illustrating the importance of…
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Insight
Strong client-agency relationships directly correlated to effective work, according to Aprais and WARC
LONDON, UK — New evidence shows that the strength of the relationship between clients and their agency has a direct…
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Brand & Business
Pia Wurtzbach makes a comeback as Century Tuna’s brand ambassador
MANILA, PHILIPPINES — She may have taken home the crown a few years back but Pia Wurtzbach has proven that…
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