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Marketing
Gain Theory exposes why most marketing insights are failing to drive growth
Global marketing effectiveness and foresight consultancy, Gain Theory, today published a new report, “Unfinished Business: Closing the Insight-to-Action Gap,” challenging…
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People
Dentsu taps seasoned global veteran as Southeast Asia CFO
Dentsu today announced the appointment of Yusuke Kagohara as Chief Financial Officer, Southeast Asia, marking a deliberate step to strengthen…
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Campaign Spotlight
IKEA Singapore Introduces ALLËNKI: The mose useful piece of jewellery you’ll ever own
For decades, the IKEA allen key has lived a quiet, underappreciated life. It arrives with your furniture, does its job,…
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Design
DESIGNPhilippines poised to reclaim world stage at US High Point Market
After more than three decades, the Philippines is staging a historic return to High Point Market, the undisputed global capital…
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Awards News
SMARTIES 2026: Where marketing excellence meets real-world impact – The Philippines is ready for the global stage
The Marketing + Media Alliance (MMA) proudly announces the opening of entries for the SMARTIES Philippines 2026. The Philippines is…
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Campaign Spotlight
Missing People reclaims the narrative from true crime obsessives in gutsy campaign
In an era where human tragedy has become bingeable entertainment, charity Missing People is fighting to change the narrative. Partnering…
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Awards News
MAD STARS invites YOUNG STARS and NEW STARS to prove their creative edge on the global stage
MAD STARS invites emerging creatives from around the world to join YOUNG STARS and NEW STARS — two global competitions…
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Insight & Intelligence
Regional sari-sari growth outpace Metro Manila in 2025, Packworks study reveals
Growth in the Philippine micro-retail sector is seeing a significant shift toward the provinces, with regional hubs now outpacing Metro…
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Campaign Spotlight
Tang’s new campaign champions ‘refreshingly real’ moments in an increasingly filtered world
In an era where curated feeds and picture-perfect moments dominate, Tang is making a deliberate shift toward something more meaningful:…
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Media
WPP Media selected to drive integrated media innovation for IKEA Malaysia
WPP Media Malaysia has been appointed as the Integrated Media Agency of Record for IKEA Malaysia. This three-year mandate, encompassing integrated media…
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Awards News
APAC Effie Awards reveals PepsiCo’s Bernard Cheng and THE SHOUT GROUP’s Shaun Tay as final Heads of Jury along with full jury line-up for 2026 season
Effie Asia Pacific introduces PepsiCo Asia Beverages’ Chief Marketing Officer, Bernard Cheng, and THE SHOUT GROUP’s Co-owner and CEO Shaun…
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People
BBDO Bangkok redefines the CCO role with Pathida ‘Jern’ Akkarajindanon
This evolution is designed with one clear ambition: to be a growth-driving partner for clients. “This is not a traditional…
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Campaign Spotlight
Droga5 São Paulo, SOS Oceano use screen printed art to spotlight ocean protection
SÃO PAULO, BRAZIL – Droga5 São Paulo, award-winning creative advertising agency, today announces the second phase of “Lifeless Flag”, a…
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