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Campaign Spotlight
Standard Chartered’s new global brand campaign backs the power of now
SINGAPORE – Standard Chartered has unveiled its latest global brand platform, “Now is your time,” a call to act with confidence in pivotal moments, backed…
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Brand & Business
SM Beauty celebrates a month of beauty with Ever Bilena, Careline, and Spotlight
MANILA, PHILIPPINES – SM Beauty has always been the go-to destination for every beauty lover, and this September, it takes…
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adobo Exclusive
Filmex signs off after 45 Years: An end of an era in film production
MANILA, PHILIPPINES – On September 15, 2025, the Philippine advertising and film production industry received bittersweet news: Filmex, one of…
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Brand & Business
Propel Manila champions human-AI collaboration to power the future of creativity
MANILA, PHILIPPINES – In a time of unprecedented transformation, Propel Manila is not merely responding to change, it is shaping…
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Campaign Spotlight
McDonald’s Hong Kong brings its first restaurant back to life in nostalgic micro-film
HONG KONG – McDonald’s Hong Kong is taking audiences back to where it all began, with a 10-minute micro-film that…
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Events
DMAP hosts 10th DigiCon to tackle personalization, customer engagement in ‘The Age of ‘i’’
MANILA, PHILIPPINES – Celebrating a decade of digital marketing innovation, the Digital Marketing Association of the Philippines (DMAP), the leading…
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Brand & Business
PICKUP COFFEE brings digital rewards to life with launch of PICKUP Club
MANILA, PHILIPPINES – PICKUP COFFEE, the Filipino digital-first coffee brand, has officially unveiled its newest loyalty program, PICKUP Club, through an…
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People
R/GA appoints Ren Rigby as its first Global Chief Brand Officer
NEW YORK, USA – Global creative innovation company R/GA has announced the appointment of internationally acclaimed design leader Ren Rigby as its…
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Film
Paul Thomas Anderson finds humor in the chaos of ‘One Battle After Another’
MANILA, PHILIPPINES – Warner Bros. Pictures is set to deliver one of the year’s most anticipated films with the release…
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Campaign Spotlight
FCB SHOUT reimagines Le Lumiere with ‘Every Sparkle Tells a Story’
KUALA LUMPUR, MALAYSIA – The Shout Group/FCB SHOUT has been appointed as the creative agency for the relaunch of Le…
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People
Anaplan appoints Simone Pigason as Country Head for Philippines
MANILA, PHILIPPINES – Anaplan, the only AI-driven scenario planning and analysis platform designed to optimize decision-making in today’s complex business environment, has appointed Simone…
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Education
15 years of making next-gen heroes: Samsung brings back ‘Solve for Tomorrow’ to the Philippines this 2025
MANILA, PHILIPPINES – Samsung’s “Solve for Tomorrow” marks its much-anticipated return to the Philippines, celebrating 15 years of empowering STEM…
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Campaign Spotlight
Heinz Thailand turns mispronunciations into a limited-edition sign of brand love with Shooting Stellar
BANGKOK, THAILAND – Instead of correcting Thai fans for saying “Hai,” “Henz,” or “Hern,” Heinz chose to celebrate every mispronunciation.…
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