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Campaign Spotlight
Kill Boring Dead launches first campaign for Cathay Pacific with creator-led TikTok strategy
Social-first creative agency Kill Boring Dead (KBD) has launched its first campaign for Cathay Pacific since being appointed to the…
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Fashion
Beyond the label: Why the future of Filipino fashion begins with purpose
For years, fashion has been driven by what’s next. New collections arrive at an increasingly rapid pace, trends change overnight,…
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People
Building the next chapter: The leadership team strengthening the Tagline Group
Growth has a way of changing organizations. As businesses expand across markets, disciplines, and industries, the challenge is no longer…
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People
Dentsu Thailand expands leadership to accelerate growth
Dentsu Thailand is building on a strong business momentum, appointing creative industry veteran, Phannika Vongsayan, as Chief Growth Officer, with…
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Campaign Spotlight
Kasama Mo Mangarap: New GCash Stories film celebrates second chances with Atty. Sheila Gomez’s journey to the bar
Not every dream unfolds exactly as planned, and the journey toward making it a reality isn’t always a straight path.…
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Insight & Intelligence
The brands creating the strongest creative outcomes are combining the power of AI with the power of community
Creativity has entered a new era. Generative AI is transforming how marketing ideas are developed, adapted, and scaled. But real advantage comes from creative that is most relevant, resonant, and…
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Insight & Intelligence
Google’s Gemini app doubles its user base in Southeast Asia: Philippines leads the region in adoption among female users
Google announced that active users of the Gemini app in Southeast Asia have more than doubled over the past year.…
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Campaign Spotlight
McDonald’s and Leo UK put sauces centre stage in ‘Here for the Sauce’ campaign
McDonald’s and Leo UK are launching “Here for the Sauce,” a new campaign that invites fans to participate and co-create in their shared love of McDonald’s sauces. The campaign is built on the fan truth that for many McDonald’s customers, the sauce is not the side, it’s the main event.…
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Events
The Fully Booked Midyear Sale returns this July
Heads up, bookworms! Fully Booked’s Midyear Sale returns from July 15–19, 2026, bringing bookworms 20% off a wide selection of…
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Thought Leadership
Lennon Group’s new paper reveals why the brands earning the most trust aren’t running better campaigns — they’re being better neighbors
Trust is now the third-highest purchase decision driver in the world, sitting just behind quality and value for money. And…
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Events
Art Directors Club opens call for entries for Global ADC Young Guns 24
The global Art Directors Club, part of The One Club for Creativity, has opened the call for entries for ADC…
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Arts & Culture
Ballet Manila brings back global ballet superstars Renata Shakirova and Kimin Kim in La Bayadère
Two of the world’s most celebrated ballet artists will once again step onto the Philippine stage to give Filipino audiences a glimpse…
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Campaign Spotlight
The England and Wales Cricket Board’s The Hundred brings the drama this summer
The England and Wales Cricket Board (ECB) today launches the sixth season of The Hundred, following its most successful year…
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