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Brand & Business
The global edge: How Tagline built its strategy for expansion, and turned cultural depth into impact
MANILA, PHILIPPINES – The pursuit of global expansion has traditionally been viewed as a race for technological superiority and speed.…
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Featured
Beyond the desk: How Tagline’s Manila hub reflects its creative engineering culture
MANILA, PHILIPPINES – Today’s workspaces have evolved; they serve a purpose beyond simply being a place to work. It has…
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Featured
From Manila to the world: The Tagline Group’s two-decade growth story
MANILA, PHILIPPINES – How does an agency sustain two decades of pioneering work while expanding globally without losing its core?…
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Featured
A Brand Behind Brands: How Ogilvy Philippines Creates Impact Through Borderless Creativity
MANILA, PHILIPPINES – Ogilvy, a name synonymous with excellence in marketing communications, has long inspired brands to make a lasting…
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Featured
On building a personal brand: Edelman’s Judy John shares strategy and branding insights at the One Asia x adobo Magazine Masterclass.
MANILA, PHILIPPINES — Judy John, Chief Creative Officer of Edelman, shared the importance of building yourself as a brand, the…
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Campaign Spotlight
GCASH PARA SA LAHAT: The Filipino Plight and GCash’s Fight for Financial Progress
MANILA, PHILIPPINES — Two decades ago, GCash was born, paving the way for a new chapter of financial services in…
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Events
MullenLowe Singapore ECD Daniel Kee’s Advice for young creatives at the One Asia x adobo Magazine Masterclass
MANILA, PHILIPPINES — Daniel Kee, Executive Creative Director at MullenLowe Singapore, gave a nostalgic and inspiring talk on the authenticity…
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Events
Collision for Creativity: Insights from Tay Guan Hin, The One Club’s APAC Regional Director at the One Asia x adobo Magazine Masterclass
MANILA, PHILIPPINES — Tay Guan Hin, APAC Regional Director of The One Club for Creativity, Singapore, highlighted the transformative power…
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Featured
Unpacking Mark Pollard’s Sweathead Masterclass: a young strategist’s take
MANILA, PHILIPPINES — Have you used the word “humanize” this week? Or perhaps you’ve tried to personify a brand? If…
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Insight
How businesses can effectively communicate with today’s Filipino families, according to HILL ASEAN
MANILA, PHILIPPINES — Hakuhodo Institute of Life and Living ASEAN (HILL ASEAN) presented its annual research on ASEAN sei-katsu-sha, Hakuhodo’s term for…
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Design
SoFa Design Institute Rockwell: A campus designed by students, for students
MANILA, PHILIPPINES — SoFa Design Institute, a leading fashion school in the Philippines, has unveiled its newest campus at Proscenium…
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Events
Learn advertising strategy with Mark Pollard this August 23
MANILA, PHILIPPINES — Renowned advertising strategist Mark Pollard will conduct his first-ever Sweathead Masterclass in Manila on August 23 at…
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