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People
Dentsu India strengthens leadership to drive growth in performance marketing
MUMBAI, INDIA – Dentsu India has announced key leadership advancements to bolster its performance marketing capabilities. Abhirup Datta has been appointed…
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Campaign Spotlight
EE turns up the heat with Hella Chill social activation
LONDON UK – EE and Boomerang delivered an unforgettable gaming experience with a one-of-a-kind activation to celebrate the re-drop of…
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Brand & Business
TikTok Shop and GCash for Business unlock MSME growth across the Philippines with DigiCities Program
MANILA, PHILIPPINES – With a shared aim to support the digital transformation of micro, small, and medium enterprises (MSMEs), TikTok Shop…
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Brand & Business
Kultura: 20 years of enabling local MSMEs and social enterprises
MANILA, PHILIPPINES – What we now know as Kultura started out as the Philippine Crafts section at the SM Store in…
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Brand & Business
Unilever partners with DepEd to promote nutrition education for Filipino families
MANILA, PHILIPPINES – Unilever and the Department of Education (DepEd) have signed a landmark Memorandum of Agreement to launch a nutrition…
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Insight & Intelligence
Facebook global ad revenue to surpass $100B in 2024 fuelled by innovation in AI and commerce to attract Gen Z
LONDON, UK – Social media pioneer Facebook has withstood the changing tides of digital global advertising for more than two decades.…
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Travel
Thailand set to attract an estimated 4 million additional visitors a year following introduction of same-sex marriage act
BANGKOK, THAILAND – A new study from digital travel platform Agoda has revealed that Thailand’s landmark marriage equality legislation is…
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Campaign Spotlight
Deleted scenes or game-changing ads? Android and Prime Video’s ‘Call Me Bae’ pull off the ultimate Gen Z collab
MUMBAI, INDIA – Is Call Me Bae an Android ad in disguise? Or is the Android campaign just extended outtakes from…
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Brand & Business
Smart teams up with Adobe and Amdocs to deliver world-class CX
MANILA, PHILIPPINES – In line with its heightened commitment to deliver amazing experiences to Filipinos, mobile services provider Smart Communications,…
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Awards News
UnionBank hauls 2 major wins at Marketech APAC Awards 2024 with ‘Marketing Team of the Year’ and ‘CMO of the Year’
MANILA, PHILIPPINES — At the 2024 Marketech APAC Marketing Technology Awards held recently in Singapore, UnionBank’s groundbreaking approach to fulfilling…
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Campaign Spotlight
Iris Olsson directs documentary for the Finnish Institute for Health and Welfare capturing the flipside of the world’s happiest nation
HELSINKI, FINLAND — Domestic violence is the world’s most-watched combat sport, with over 800 million* spectators annually. It’s also the…
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Design
DTI-Design Center celebrates a year of empowering MSMEs through Filipino design
MANILA, PHILIPPINES — The DTI-Design Center of the Philippines marked 2024 as a transformative year, advancing its mission to strengthen…
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Brand & Business
PICKUP COFFEE is now 300 strong
MANILA, PHILIPPINES – PICKUP friends, it’s time to celebrate! PICKUP COFFEE has just opened its 300th store nationwide. Since its beginnings…
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