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adobo Exclusive
McDonald’s Philippines’ Yves Nacpil, Mia Yguico bound for Cannes Young Lions Marketers Competition after podium finish at 2026 PANA Brand Camp
The Philippine Association of National Advertisers (PANA), in partnership with the Association of Accredited Advertising Agencies of the Philippines (4As),…
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Events
Win a trip to Las Vegas — prove the power of human creativity at the adobo LIA Young Creative Competition 2026
For the past 14 years, adobo Magazine, in partnership with the London International Awards (LIA), has championed emerging talent through…
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Arts & Culture
Ambie Abaño’s ‘…beyond body…’ proves that death is the master stroke that defines a life well-lived
Death is inevitable for all of us, yet none of us truly know what awaits in the afterlife; however, for…
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Featured
A lushly designed romance: You don’t need to be an Emily Brontë fan to love Emerald Fennel’s Wuthering Heights
As someone who does not particularly read classic literature, I anchored my expectations of Wuthering Heights to the film rather…
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adoboPicks
adobo Picks: Super Bowl LX ads go all out with celebrity cameos
NFL Super Bowl weekend is considered the biggest annual sporting event in the United States, with many Americans hosting watch…
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Entertainment
Bad Bunny breaks the Grammy ceiling with historic Album of the Year win
The 2026 Grammy Awards have concluded, crowning some of the year’s finest artists and albums, with Bad Bunny making history…
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Events
adobo LIA Young Creative Competition welcomes non-agency creatives, sets the stage for the adobo LIA Masterclass 2026
The creative industry thrives on the brilliance of people who translate bold ideas into reality, constantly pushing the boundaries of…
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Awards News
K-Pop finally strikes gold at the Grammys — and it’s because of a fictional trio
Who would have thought that a bunch of fictional characters from an animated film would win the first Grammy in…
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Featured
Tasty meets tasteful: Samosa St. serves snackable art and snacks
The street food culture in the Philippines is a vibrant montage of delicacies cooked right in front of you. Take,…
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adobo Exclusive
Cannes Young Lions PH throws open the doors to non-agency creatives, gives current participants a seat at the jury table
The Cannes Young Lions Philippines is back this year, looking for young professionals to represent the country on the international…
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Campaign Spotlight
More than entertainment and safety: How BBDO Guerrero turned PAL’s safety video into something that sticks
MANILA, PHILIPPINES – Making passengers pay attention to in-flight safety videos is a constant challenge. Capturing — and sustaining —…
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Campaign Spotlight
Beyond promos: Greenwich’s ‘Feel G’ strategy dominates, securing Best Creative Campaign at Grab FanFaves 2025
MANILA, PHILIPPINES – For decades, Greenwich has been more than just a purveyor of some of the best pizza in…
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Brand & Business
Jollibee makes Christmas season more joyful with ‘Buo ang Saya ng Pasko’ campaign as Simbang Gabi begins
MANILA, PHILIPPINES – Jollibee is celebrating the Christmas season with its biggest holiday campaign yet as Filipinos across the country…
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