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Featured
Celebrating content, culture, and community: BaiCon 2025 teaches us about the business of influence
CEBU, PHILIPPINES – It’s been a whirlwind of a weekend in the country’s Queen City of the South, with dark…
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Featured
Young Lions, big dreams: Propel Manila’s Maxx Macalinao and Jacob Banog share how it felt to represent the Philippines on the global stage
CANNES, FRANCE – The Cannes Lions International Festival of Creativity may be over, but the excitement still lingers — especially…
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Awards News
McDonald’s PH Managing Director Margot Torres on judging Cannes Lions Creative Strategy category: strategy, impact, and creative excellence
CANNES, FRANCE – McDonald’s Philippines Managing Director Margot Torres had the privilege of serving on the Cannes Lions Creative Strategy…
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People
IPG Health boosts creative leadership in APAC with the appointment of Pierre Loo to Executive Creative Director across region
HONG KONG – IPG Health announced the promotion of Pierre Loo to Executive Creative Director of IPG Health in APAC.…
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Awards News
2025 Cannes Lions Grand Prix case films now in one YouTube playlist by MullenLowe Treyna’s Roman Olivarez
CANNES, FRANCE – The 2025 Cannes Lions International Festival of Creativity may have wrapped up, but the impact of its…
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Brand & Business
Filipino flavor on tap: Jade’s Temple Brewery’s first home, Kauri Taproom, opens with craft and culture
MANILA, PHILIPPINES – It might’ve been a rainy Saturday night, but that didn’t stop Jade’s Temple Brewery from welcoming guests…
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adobo SheCreative
From visibility to voice: adobo SheCreative Network’s pride session sparks conversation on having inclusive safe spaces in the creative industry
MANILA, PHILIPPINES – In celebration of all the colors of the rainbow, adobo Magazine and the adobo SheCreative Network hosted…
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Awards News
Cannes Bronze Lion winner Dentsu Creative Taiwan sparks national conversation with ‘Unfreeze My Rights’
CANNES, FRANCE – While many countries around the world have either lenient or no restrictions when it comes to the…
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Awards News
Philippines shines at Cannes Lions 2025 with 10 shortlisted entries: GIGIL scores 3, Leo Burnett Manila recognized for ‘McDonald’s: Night Classroom’
CANNES, FRANCE – Filipino creativity shined once again as two more works from the Philippines have been shortlisted at the…
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Campaign Spotlight
New names, same magic: Coca-Cola Philippines’ ‘Share a Coke’ campaign makes a comeback
MANILA, PHILIPPINES – Remember the thrill of finding your name on a Coke bottle after scouting through shelves and stores…
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adobo Exclusive
VML Manila’s Javey Villones proves that when the voice fades, the vision grows louder
MANILA, PHILIPPINES – People face immense struggles in their daily lives, often hiding them behind a mask. Sometimes, it reaches…
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Featured
More than just a creative: Ogilvy Manila ECD Chino Jayme honored as a 17th Kidlat Awards Hall of Famer
MANILA, PHILIPPINES – Many of us dream of becoming something one day, but no matter how many plans we make,…
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adobo Exclusive
What makes good nutrition labels? A recap of the Think Tank for Effective Front-of-Pack Labels with Mondelēz International
MANILA, PHILIPPINES – To get that energy boost, people need to consume food daily. While some prefer preparing something instant…
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