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The Magazine
class a — The number one must-have on your phone when commuting
(Words by Denice De Guzman; Illustration by Denice Salvacion) Living in urban Manila often means having to put up with…
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The Magazine
Mansplaining: Ibba Rasul-Bernardo explains Mansplaining to men for adobo magazine’s Gender Issue
By Ibba Rasul-Bernardo This is one of the most difficult articles I’ve ever had to write. The challenge: write an article…
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Campaign Spotlight
Campaign Spotlight: Ogilvy & Mather Philippines searches for KFC’s first Filipino colonel!
MANILA – For decades, the image of a smiling man with white hair, glasses, a white beard, and a white…
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The Magazine
Context is King: 2017 content marketing trends according to Donald Patrick Lim, CEO of Dentsu Aegis Network Philippines
Marketers today are being told about the shift away from paid advertising to content marketing. Storytelling is the new norm,…
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The Magazine
Pride of Lionesses: adobo Women Leaders 2017 features Katryna Mojica, Lou Dela Pena, Margot Torres, Madonna Tarrayo, Merlee Jayme, Bebot Ngo, Isa Lorenzo, Liza Diño, and Gina Lorenzana
Merlee Jayme Merlee Jayme’s job title as Chairmom at Dentsu Jayme Syfu is appropriate and well earned. Besides her leadership…
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Campaign Spotlight
Tribal Worldwide Philippines and Taguig City government ward off mosquitoes with The NICO Project
TAGUIG CITY – In the Philippines, mosquitoes are a fact of life. These disgusting insects aren’t just carriers of dengue,…
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Global News
class a — Spikes Asia Festival for Creativity 2017: Call for Entries
Spikes Asia, the Festival dedicated to creativity in the Asia Pacific region, is opening their student category for entries. The…
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The Magazine
adobo magazine’s Gender Issue comes out on International Day Against Homophobia
MANILA – On May 17, the International Day against Homophobia (IDAHO), adobo magazine launched its maiden Gender Issue. IDAHO, also…
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The Magazine
adobo magazine unveils its maiden Gender Issue
We”—inclusive and immersive—is a powerful word. We were born this way. Our gender is a pillar of our identity. It’s…
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Philippine News
Jim Fuentebella, Chief Marketing Officer of Max’s Group Inc., reveals how the company’s heritage guides its future
Max’s Group Inc.—best known for Max’s Restaurant, Pancake House, Yellow Cab Pizza, Krispy Kreme, Jamba Juice Teriyaki Boy, Dencio’s, Kabisera,…
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The Magazine
class a — The ins and outs of game design according to Ryan Sumo
(Words by Franz Pantaleon; Illustration by Denice Salvacion) Breaking bad Creating art for video games is a tedious process—and a…
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The Magazine
Design Army’s Pum Lefebure on the Art of Seduction and the importance of design
PATTAYA – “I think we as marketers have to learn how to seduce consumers without their knowing it,” says Pum…
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Global News
VIDEO: Your Secret Code makes girls see what they can be
New York-based former AKQA creative director Mara Binudin-Lecocq, along with a few friends from the agency, recently launched Your Secret…
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