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DDB, OMD take off with SilkAir account in 2013

ASIA-PACIFIC – SINGAPORE, MARCH 11, 2013 – SilkAir has appointed DDB and OMD as its new creative and media buying agencies respectively, following a call for proposals in December last year. DDB and OMD are taking over the account from incumbents JWT for creative services, and Mindshare for media buying services. 

 
The new appointments will see DDB collaborating closely with the airline on its brand communications on an initial two year contract beginning April 2013, while OMD’s media buying services for the Singapore market will commence in May 2013, also for a period of two years. 
 
Lee Ser Yi, SilkAir’s vice president for commercial, was impressed by the dynamic and creative proposals submitted to position SilkAir’s brand into the future.  “Moving forward, SilkAir is keen to embark on its next phase of brand communications and further refine our positioning in the market both in Singapore and beyond, and we are pleased to welcome DDB and OMD to our team."  
 
“SilkAir would like to take this opportunity to thank JWT and Mindshare for their partnership and contribution to the development and growth of the SilkAir brand over the last five years. They have been a dedicated team that was truly passionate about the brand and we wish them all the very best,” he added. 
 

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