ASIA-PACIFIC – SINGAPORE, MARCH 19, 2013 – Dentsu Network Asia has announced the appointment of Ted Lim as chief creative officer for Dentsu Asia, the regional management arm of the Dentsu Network, charged with oversight of operations in the ASEAN and Oceania regions. Lim will be based in Singapore, and will assume office beginning April.
“In the last year, Dentsu Network Asia has embarked on an aggressive plan of expansion, with results-driven innovation at the core. As the first integrated agency network rising from Asia, Dentsu Network is built around creativity, technology, media and content,” said Dick van Motman, chairman and chief executive officer, Dentsu Network Asia. “Ted is well-known within the industry and with clients for being an outstanding creative mind. I am delighted to welcome Ted on board as my creative partner and look forward to writing this new chapter together.”
Lim joins Dentsu Network Asia with track record spanning over two decades. His work has been recognized by the industry through numerous accolades and awards on the local, regional and international stage. After graduating in English Literature in Malaysia, Lim spent the next 20 years with Naga DDB driving business and account growth. He then went on to set up his own creative consultancy, WANTED, and was most recently with Leo Burnett Singapore.
"Dentsu is undergoing a creative renaissance, a transformational journey that I am very excited to embark on with Dick,” said Lim on his appointment as chief creative officer at Dentsu Network Asia. “We will focus on creating work that makes a difference, work that engages and moves people, the sort that truly builds brands."
“Customer engagement is the end goal for our clients. Consumers connect with ideas that move them. To ensure a vibrant and idea-centric organization in today’s fast-paced environment, we have increased our efforts to build out our already strong capabilities in media, technology and content. Under Ted’s guidance and with his strategic inputs, the fourth element of creativity will get a further definitive boost. We look forward to unleashing the potential of innovation to drive our clients businesses to success” added van Motman.
