CANNES, FRANCE – The Cannes Lions International Festival of Creativity 2022 announced the shortlist for the Health & Wellness category, with BBDO Guerrero’s Dissolving Bottle for The Naturale Market as the only entry from the Philippines.
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The Dissolving Bottle redesigned the shampoo bar into the shape of a bottle to make it more intuitive. A 3D-printable mold was developed for easy replication, along with a dissolving font to push education on sustainability. The agency partnered with an FDA-approved supplier to produce shampoos with its molds. Products were sent out to hotels and influencers around the country for small-batch testing.
View the full shortlist here:
Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.
The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website. 
