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Cannes Lions 2022: 8 Brand Experience & Activation Lions from Asia-Pacific, Dentsu Creative India brings home Grand Prix

CANNES, FRANCE — The Cannes Lions International Festival of Creativity 2022 announced the winners of this year’s Brand Experience & Activation Lions, with “The Unfiltered History Tour” by Dentsu Creative India for Vice Media bringing home the Grand Prix.

A06 (Travel / Leisure)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
GAMER ASYLUM
ARTOTEL GROUP
HOTELS
OGILVY, Singapore
SINGAPORE
SILVER LION
SILVER LION

B02 (Use of Mobile & Devices)

Sponsor
Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
THE UNFILTERED HISTORY TOUR
VICE MEDIA
BRITISH MUSEUM
DENTSU CREATIVE, Bengaluru /
DENTSU CREATIVE, Mumbai /
DENTSU CREATIVE, Gurgaon
INDIA
GRAND PRIX
GRAND PRIX

THE NOMINATE ME SELFIE

POLITICAL SHAKTI + THE TIMES OF INDIA

PUBLIC PRESSURE GROUP
FCB INDIA, Delhi / FCB CHICAGO
INDIA
SILVER LION
SILVER LION

B04 (New Realities & Voice-activation)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
THE UNFILTERED HISTORY TOUR
VICE MEDIA
BRITISH MUSEUM
DENTSU CREATIVE, Bengaluru /
DENTSU CREATIVE, Mumbai /
DENTSU CREATIVE, Gurgaon
INDIA
SILVER LION
SILVER LION

B05 (Branded Games)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award

QUEST FOR DYSLEXIA

SAMSUNG

SAMSUNG MOBILE

CHEIL WORLDWIDE, Beijing / CHEIL, Hong Kong

CHINA (MAINLAND)
BRONZE LION
BRONZE LION

B09 (Tech-led Brand Experience)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
SHAH RUKH KHAN-MY-AD
CADBURY CELEBRATIONS
CADBURY CELEBRATIONS
OGILVY, Mumbai
INDIA
SILVER LION 
SILVER LION

E04 (Social Behaviour)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award

CHILD MARRIAGE PREVENTION
LOAN

IPDC FINANCE LTD. & AMAL
FOUNDATION

SERVICE
GREY BANGLADESH, Dhaka
BANGLADESH
SILVER LION 
SILVER LION

E05 (Cultural Insight)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
GREETING MILK
MAEIL DAIRIES CO. ,LTD
MAEIL SOJAL(LACTOSE-FREE) MILK
INNORED, Seoul
SOUTH KOREA
SILVER LION 
SILVER LION

View the full list of winners here:

Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.
 
The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.

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