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Cannes Lions 2022: The winners of this year’s Creative B2B Lions — Wunderman Thompson Minneapolis wins Grand Prix

CANNES, FRANCE — The Cannes Lions International Festival of Creativity 2022 announced the winners of this year’s Creative B2B Lions, with “Speaking in Color” by Wunderman Thompson Minneapolis for Sherwin-Williams Coil Coatings taking home the Grand Prix.

B02 (Brand Experience)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
SPEAKING IN COLOR
SHERWIN-WILLIAMS COIL COATINGS
SPEAKING IN COLOR
WUNDERMAN THOMPSON,
Minneapolis
USA
GRAND PRIX
GRAND PRIX

Three other entries were awarded Gold.

Sponsor

A04 (Targeting & Engagement)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
A SONG FOR EVERY CMO
SPOTIFY
SPOTIFY ADVERTISING
FCB NEW YORK
USA
GOLD LION
GOLD LION

A09 (Corporate Purpose & Social Responsibility)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
REDUCE THE RIDE
D’IETEREN
HUSK
HAPPINESS, AN FCB ALLIANCE, Brussels
BELGIUM
GOLD LION
GOLD LION

B10 (Market Disruption)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
PIÑATEX
DOLE SUNSHINE COMPANY +
ANANAS ANAM
PIÑATEX
L&C, New York
USA
GOLD LION
GOLD LION

View the full list of winners here:

Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.

The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.

 

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