Brand & BusinessPress Release

ACC 2025: Empowering Cebu through education and livelihood

MANILA, PHILIPPINES – As the Asian Carriers Conference (ACC) celebrates its 21st year, it continues to move beyond the boundaries of connectivity—bringing hope, opportunity, and transformation to communities. In partnership with the PLDT-Smart Foundation (PSF), PLDT Global Corporation, and Samsung Philippines, ACC 2025 reaffirms its mission to uplift lives in its host province of Cebu through meaningful and sustainable initiatives.

Guided by the theme “Shaping the Future. Beyond Connectivity,” this year’s corporate social responsibility (CSR) program highlights two vital pillars of community empowerment: education and livelihood.

In Lapu-Lapu City, Looc National High School was gifted with a smart TV and tablets from Samsung Philippines, tools designed to unlock the potential of digital learning and enrich the educational experience of Oponganon students. More than devices, these resources serve as bridges to knowledge, creativity, and brighter opportunities.

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Meanwhile, cacao farmers from the Cebu Diversified Advocacy Cooperative (CEDACO) participated in a specialized training program supported by PSF. They also received a PLDT and Smart FarmTech training kit, equipping them with digital tools and practical knowledge to strengthen their role in the cacao industry and elevate their livelihoods.

“These two efforts—learning assistance for our students and livelihood training for our farmers—are like twin pillars of progress. One secures the future; the other sustains the present. Together, they embody our Foundation’s principle to Equip, Train, and Connect—equipping our youth with knowledge, training our farmers with the right skills, and connecting both with opportunities for growth,” said PSF President and CEO Esther O. Santos.

Through these initiatives, ACC 2025 demonstrates that connectivity goes far beyond technology. It is, at its core, about people—creating pathways for learning, growth, and resilience.

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