HONG KONG – Building on its acquisition of ADK Global last year, Assembly today announced the full rebranding of all former ADK Global offices in Asia to Assembly, completing the first phase of the merger and first step towards creating Asia’s first truly end-to-end brand performance agency. The unified network combines brand strategy, creative, media, data and connected commerce into one integrated offering built for measurable growth.
From January 2026, markets including Mainland China, Hong Kong, Taiwan, Thailand, Vietnam, Malaysia, Singapore, India and Australia will operate under the Assembly brand. Local leadership teams remain in place, ensuring continuity for existing clients while unlocking access to Assembly’s global technology stack including the proprietary AI-powered STAGE Experience Engine, scaled data capabilities, and Brand Performance Planning model. Clients benefit from a simpler experience with one agency, one framework, and deeper cross-market collaboration.
Over the next 12 months, Assembly will roll out the STAGE Experience Engine across former ADK Global markets, including solutions such as COMPASS, Assembly’s new marketing intelligence and decisioning platform; ALERTS, which provides real-time changes driving actionable insights; and SCENE, which delivers MMM at speed, creating a single tech stack for planning, measurement, and content optimization. Continued investment in AI-led products will connect ADK Global’s creative strength directly into STAGE, unlocking more integrated, brand performance-driven outcomes.
Assembly has also established a strategic partnership with ADK Japan through Stagwell’s existing relationship, linking decades of creative leadership in Japan with Assembly’s global scale and data and media capabilities. This partnership will open new doors for Japanese brands expanding globally and for international brands seeking to win in Japan with culturally resonant marketing.
“The real impact begins now. With one brand, one platform, and a partnership with ADK Japan, we can turn deep creative insight into brand performance at scale. Asia’s most ambitious brands want speed, simplicity, and work that truly moves people. This model gives them all three,” said Richard Brosgill, APAC CEO, Assembly.
Assembly’s Global CEO, Rick Acampora adds, “APAC is shaping the future of brand performance and is equipped with the talent and technology to unite creativity, media, commerce and data as one. This is not just integration; it marks the beginning of an evolution in how we do business. We are building a connected model that delivers speed, cultural relevance, and measurable impact, and this approach will shape how we drive clients’ brand growth globally.”
