NEW YORK, USA – Reinforcing its position as the world’s largest independent out-of-home (OOH) media agency, billups announced a remarkable 73.8% year over year net revenue growth for Q1 2025. This leap is driven by increasing global demand for OOH strategies that deliver tangible outcomes beyond traditional brand awareness. Over the past two decades, billups has evolved into a force that merges technology, creativity, and data with deep industry knowledge that propels brands to reimagine what OOH can do.
As advertisers recalibrate their media mix in the face of digital saturation and growing concerns about ad fraud, billups has positioned itself as a vital partner in harnessing OOH’s trust, visibility, and cultural relevance. The agency is leaning into this shift with a bold, global expansion strategy and an upgraded suite of proprietary technologies poised to redefine how brands measure and maximize real world media.
Recent recognition for billups and its clients includes 21 major industry awards for campaigns, including AMMA Awards, OBIE Awards, Digiday Awards, The Drum Marketing Awards, ThinkLA, and COMMB Awards for brands such as Decathlon, e.l.f. Beauty, Nike, Oatly, and Samsung. Last month, billups Global CEO David Krupp received the prestigious Leadership Award at the World Out of Home Organization’s Global Congress.
“Oatly’s collaboration with billups across all our global OOH campaigns has been truly exceptional,” said Magda Szmilewska, Global Media Manager, Oatly. “They demonstrate unwavering professionalism, strategic insight, and a deep understanding of our brand voice – as if it were their own. Working with such a talented and kind team is always a pleasure, and we’re excited to continue building this strong partnership.”
“billups has been a trusted partner for all of our outdoor advertising needs for over a decade,” said Jason Farmer, Vice President of Marketing, AIDS Healthcare Foundation. “They are very responsive and are always providing us with the most innovative options in the outdoor media market at affordable prices for our non-profit organization. We have received many awards for our billboard advertising campaigns that they have executed successfully. We look forward to our continued partnership with billups moving forward.”
billups has expanded to 19 countries with new operations in New Zealand, Indonesia, Thailand, Korea, Mexico, and India, with imminent launches in Latin America and the Middle East. The agency added 156 employees over 12 months – a 34% growth rate bringing total headcount to 365 as of May 2025, including 43 new hires in North America, 78 in EMEA, and 35 in APAC. This rapid expansion is supported by exceptional talent retention, with only 4% turnover alongside 4x team growth over six years.
“As the world’s largest independent out-of-home agency, billups is helping shift the channel from a secondary spend to a strategic pillar by delivering outcomes, not just impressions,” said David Krupp, Global CEO, billups. “Our focus on best-in-class execution, data-led planning, and clear accountability builds the trust needed for brands to invest more confidently in the channel. billups is proving that a dedicated, strategic focus and proprietary technology can unlock greater value and better results. As a result, many of our clients now allocate up to 15% of their media budgets to OOH, well above the industry average.”
