New JWT Work in the Region - adobo Magazine Online

TVC:
AUCKLAND Ford "Road not Taken"
TAIPEI United Way "Fix Roof/Hobo/Spinal Patient"

Radio:
BKK Brasso "Argument"
MANILA Kidlat Awards "Thank You"

Print:
MUMBAI Morphy Richards Iron "Red Shirt/Denim"
DELHI Levi’s Low Rise x 4
SHANGHAI Listerine "Mouth"
SINGAPORE WWF "Shark"

Sponsor

Direct:
MANILA PAWS "Woof Rider/Hit Mutt/Pup of Persia"

Media:
TOKYO Kit Kat "Kit-Mail" campaign

CREDITS

AGENCY	JWT Auckland
TITLE	Road Not Taken
CLIENT	Ford Motor Company New Zealand
CREATIVE DIRECTOR	Angus Henah
ACCOUNT MANAGEMENT	Cory Rowden
ART DIRECTOR	Rod Prosser
COPYWRITER	Peter Ogden
AGENCY PRODUCER	Megan Robertson
PRODUCTION HOUSE	Exit Films Melbourne
DIRECTOR	Mark Molloy

AGENCY	JWT Taipei
TITLE	Fix Roof/ Hobo/ Spinal Patient
CLIENT	United Way
CREATIVE RATIONALE/ BACKGROUND	Background: United Way of Taiwan is a social welfare foundation. They organize the limited resources from our society and allot the resources equally to those minority groups who are smaller and have no way to speak out. Every year, United Way of Taiwan and Citi Bank hold a fundraising campaign jointly. The campaign is named “The Story of Love Is Starting from You.” Rationale: "Let Tragedies Have a Happy Ending." The idea is “Filling the blanks.” We create“a storyboard” or “a script” to narrate a real social case. The beginning of the story is tragic, and then there are some blanks in the middle of the story. But the ending is unexpected. We like to use the interactive way to remind the society that with everyone’s participation, the blanks can be filled with hopes and turn the tragic story to a happy ending.
CREATIVE DIRECTORS	I-Fei Chang/ Rich Shiue/ KS Yeh
ACCOUNT MANAGEMENT	Tinny Hu/ Erika Liu
ART DIRECTORS	Matt Wu/ A-May Lin
COPYWRITER	Virginia Wang
AGENCY PRODUCER	Larry Hsien
PHOTOGRAPHER	Zhe-Chiang Lin
PRODUCTION HOUSE	DN Productions
DIRECTOR	Jing-Ren Lo
ILLUSTRATOR	Kyo/ Shu-Yu Hsu
RETOUCHING	Digital Vision

AGENCY	JWT Bangkok
TITLE	Argument
CLIENT	Reckitt Benckiser (Thailand) Ltd.
CREATIVE RATIONALE/ BACKGROUND	Brasso is the old brand which has its benefit clearly positioning as the brass polish. The shining of product from Brasso reflecting to this radio spot by playing with the emotional idea.
CREATIVE DIRECTOR	Pinit Chantaprateep / Satit Jantawiwat
COPYWRITER	Taya Soonthonvipat
AGENCY PRODUCER	Payung Siriprakhon
SOUND PRODUCTION HOUSE	Cine Sound

AGENCY	Contract Advertising India
TITLE	Shirt, Denim
CLIENT	Morphy Richards
CREATIVE DIRECTOR	Ravi Deshpande, Manish Bhatt, Raghu Bhat
ACCOUNT MANAGEMENT	Arunava Sengupta, Arabind Verma
ART DIRECTOR	Gautam Wadher
COPYWRITER	Gautam Wadher
PHOTOGRAPHY	Gautam Wadher
RETOUCHING	Pravin Patil

AGENCY	JWT Delhi
TITLE	Low Rise
CLIENT	Levi’s Original Store, Lordgem
CREATIVE RATIONALE/ BACKGROUND	How do you sell a pair of Low Rise Jeans to the youth? Simple, give them a sexy rear view.
CREATIVE DIRECTOR	Swati Bhattacharya, Anirudh Verma
ART DIRECTOR	Sandeep Salariya, Chirag Bhasin
COPYWRITER	Chirag Bhasin, Sandeep Salariya

AGENCY	JWT Shanghai
TITLE	Mouth
CLIENT	Listerine
CREATIVE RATIONALE/ BACKGROUND	Clinical tests prove that brushing only cleans 25% of the mouth. However, most people do not know this. The objective is to educate consumers that Listerine can help you to clean your mouth 100% .
CREATIVE DIRECTOR	SheungYan Lo, Yang Yeo, Gang Hu
ACCOUNT MANAGEMENT	Josephine Pan
ART DIRECTOR	Gang Hu, Paul Yu, Congcong Shu, Ken Zhang
COPYWRITER	Diana Li
PHOTOGRAPHER	Paul Yu, Congcong Shu
ILLUSTRATOR	Paul Yu, Congcong Shu
RETOUCHING	Dizi Power

AGENCY	JWT Tokyo
TITLE	KIT KAT Mail
CLIENT	Nestle Confectionary K.K.
SENIOR CREATIVE DIRECTOR	Eisaku SEKIHASHI
SENIOR ACCOUNT PLANNING DIRECTOR	Kiyoshi USAMI
ACCOUNT MANAGEMENT	Yasuhiko YUASA, Yuki NAKAMURA
ART DIRECTOR	Shizu YAMADA
COPYWRITER	Midori USUI
AGENCY PRODUCER	Naoya TAKAHASHI/Maemi KOBAYASHI
PHOTOGRAPHER	Shinichi MASUMOTO/Naobumi CHIBA
PRODUCTION HOUSE	NOMURA Co.,Ltd.ï¼TYO Productions Incï¼ Pineapple Associates Inc.
DIRECTOR	Yohei ISHIDA(TVC)
RETOUCHING	Shigemichi URUSHIBATA (poster)