SINGAPORE – Creative and production studio CREAM announces the opening of CREAM Asia, a new hub based in Singapore, designed as a gateway between European and Asian creative cultures. The goal: to support European agencies and brands in their development across the Asia-Pacific (APAC) region—and to help Asian talents and brands grow their local and international reach.
Asia’s creative market is on the rise
The Asia-Pacific region is fast becoming a global epicenter of creative innovation, powered by the surge of digital platforms and expanding industries such as entertainment (particularly gaming), travel, and beverages—each forecast to grow by nearly 10% in 2025.
With people spending over eight hours a day online in markets like the Philippines and Malaysia, digital content consumption is skyrocketing—powered by the popularity of short-form video platforms such as TikTok, YouTube Shorts, and Instagram Reels.
Both local and international brands are experimenting with new formats, as the boundaries between entertainment and advertising grow increasingly blurred.
CREAM Paris
Founded in Paris in 2014 and helmed by Michel Teicher since 2017, CREAM first built its reputation on its expertise in the automotive industry. The studio operates at the intersection of film, advertising, photography, gaming, cinema, music, and lifestyle. Known for its close collaboration with creative partners, agencies, and brands, the studio is recognized for its craft and high production value.
CREAM Asia: A local anchor for a global vision
CREAM’s expansion in Asia will be led by Timothée Salze-Lozac’h, a Partner at the studio, who will head the new Singapore-based hub. With the launch of CREAM Asia, the studio aims to build on its international expertise while establishing a strong local presence at the heart of Asia’s creative scene.
“Having grown up in Cambodia and China, I’ve always lived between Europe and Asia-Pacific—and even focused my studies on exchanges between the two continents. I’m fascinated by Asia’s creative energy: each country has its own codes, but we’re witnessing the rise of a shared regional culture carried by works that transcend borders. Our ambition is to build a true bridge between talents and cultures. We believe local voices are essential to tell local stories—that’s why our roster includes directors from France, the U.S., Spain, as well as Vietnam, Japan, and China,” says Timothée Salze-Lozac’h.
“For the past fifteen years—first at BETC, and now at CREAM—I’ve produced extensively across the region, including a feature film. This experience has allowed me to build a strong network of talent—directors, DOPs, creatives—as well as solid, competitive production teams.
Today, the Asia-Pacific region stands as one of the most dynamic creative territories in the world. Our presence in Singapore allows us to offer partners culturally attuned, creatively ambitious, agile, and competitive solutions—all within the same time zone,” says Michel Teicher.
A Team At The Crossroads Of Cultures
CREAM’s expansion in Asia will be overseen by Michel Teicher and Timothée Salze-Lozac’h—two complementary profiles with distinct yet aligned backgrounds.
A former founder and Head of Production at BETC, which he led for seven years, Michel Teicher also co-founded Dat-way, a now-independent cultural agency focused on music and brands, and Gamers, a production label that co-produced Xavier Gens’ hit feature Farang and is currently developing three new long-form projects for 2025.
A graduate of Sciences Po Paris, where he specialized in Euro-Asian relations and communications, Timothée Salze-Lozac’h brings a resolutely international perspective, shaped by a childhood spent between the United States, Cambodia, and China. His cross-culture insight fuels the studio’s global vision. He also co-produced Vade Retro, the upcoming feature by Antonin Peretjatko, set for release on December 31.
