SINGAPORE – Ellerton & Co. Public Relations (“Ellerton & Co.”), Southeast Asia’s leading independent public relations and marketing agency, celebrates its 10th anniversary. Marking a decade of rapid growth, the agency is launching its latest specialist division, Ellerton Creative Studio.
Over the past decade, the agency has expanded beyond its Singapore and Vietnam offices, solidifying its “Greater Southeast Asia” footprint. It has formally established operations in India, Japan, while building full service teams in Indonesia, Malaysia, Philippines and Thailand.
A milestone year of growth and expansion
The past 12 months has been a period of remarkable growth for the agency. In addition to opening new markets, Ellerton & Co. has secured mandates from a diverse range of global and regional leaders across sectors, including the technology, financial services, construction, consumer applications, travel & tourism, aviation, startups and energy sectors.
A key highlight is the agency’s appointment as PR partner for Ethiopian Airlines, a Star Alliance member and one of Africa’s largest and most awarded carriers, to strengthen its brand visibility in Singapore and Australia-New Zealand. Ellerton and Co. is supporting the airline in expanding its presence and connectivity across the Asia-Pacific region.
Oliver Ellerton, Founder and Director of Ellerton & Co., said: “When I started Ellerton & Co. in 2015, I didn’t have all the answers, but I knew I wanted to create something better. My background in hospitality, especially my time with The Ritz-Carlton, taught me the value of unyielding commitment to service. Their motto, ‘Ladies and Gentlemen serving Ladies and Gentlemen,’ is something that deeply influences how we approach our work. At Ellerton & Co., our focus on emotional intelligence, empathy, and integrity has allowed us to grow from a one-man band to a team of over 20 plus consultants, serving some of the most cutting-edge companies in the world. As we look ahead to 2026, we’re ready for even bigger things – with further expansion and exciting new client partners. While many things will change, one thing will remain the same: our relentless commitment to our clients and the principles that have guided us since day one.”
Building a ‘greater Southeast Asia’ corridor for brands and businesses
A large part of the agency’s growth is driven by its broadening regional network, with over 9 in 10 clients tasking the agency with multi-market remits. With its entry into India, Japan, and the Philippines this year, Ellerton & Co. has created a cohesive communications corridor that connects the vibrant markets of Southeast Asia (SEA), supporting brands and businesses with market entry into the region, as well as allowing Southeast Asia innovators to drive visibility and build their brand on a more global stage.
This strategic footprint addresses a critical market need. With a digital economy projected to hit US$1 trillion by 2030, SEA remains a rare bright spot for global growth. Yet its cultural and regulatory fragmentation remains a major challenge for both international brands looking to enter and regional brands aiming to expand beyond their home markets. Ellerton & Co.’s cross-border structure aims to bridge these gaps and support companies in scaling their brand efficiently across SEA’s diverse markets.
Prayaank Gupta, Executive Director at Ellerton & Co., said: “Over the past few years, our clients have stopped thinking in terms of single markets, which is reflected in their priorities and budgets. They are thinking in terms of Greater Southeast Asia. That means the Middle East, South and East Asia are no longer ‘nice-to-have’ outposts, but essential parts of a truly regional growth strategy. By building on-the-ground teams and a unified communications corridor across these markets, we’re able to move faster for our clients, navigate local nuance, and execute campaigns that feel native rather than ‘parachuted in’. This expansion is about giving ambitious brands one integrated partner that can tell their story consistently from Jakarta to Tokyo and from Manila to Mumbai.”
Elevating communications and branding with integrated visual storytelling
To meet the evolving needs of clients in an increasingly visual and content-driven landscape, Ellerton & Co. is strategically expanding its service offering beyond core public relations and communications practices with the launch of its new dedicated creative division, the Ellerton Creative Studio (“Creative Studio”).
Recognizing that a brand’s narrative is now consumed across digital as well as offline touchpoints, the Creative Studio ensures consistency and strengthens brand stories where it matters most. The Creative Studio aligns strategic storytelling with high-impact visuals.
“The Ellerton Creative Studio is engineered to operate differently than traditional content houses or marketing agencies. Our model emphasises integrated skill sets across creative, content, and digital disciplines, ensuring a unified approach from strategy through execution,” said Parel Tran, Lead Designer at Ellerton & Co.
“Every brand touchpoint from a giant billboard to a conference booth, or even a simple infographic or a Zoom background on a video call – needs to be rigorously on brand. That commitment to visual precision is what we deliver on behalf of our client partners,” added Parel.
The Creative Studio’s Core Capabilities Include:
- Branding & Identity: Crafting distinct visual identities that resonate with local and regional audiences.
- Multimedia Production: High-quality video, photography, and graphics designed for social-first, out-of-home, and brand collateral use.
- Digital Design & Strategy: Bespoke assets for digital campaigns, websites, and social media, alongside core proficiencies in SEO/GEO, SEM, and Specialized AI Expertise.
- Advanced Copywriting: Developing sophisticated narrative content that complements the visual strategy.
By housing these capabilities under one roof, Ellerton & Co. bridges the gap between PR strategy and creative execution, ensuring a compelling and impactful narrative for brands across different channels.
