GLOBAL, FEBRUARY 5, 2012: Creative resource for advertising professionals worldwide, Lürzer’s Archive relaunched its website following the principle of "curator of inspiration."
For 28 years, the magazine has curated the most interesting print campaigns, TV commercials, and more recently, digital designs from all over the world. And now, these ads can be viewed in the relaunched website.
The launch will be in phases which started on February 6 with a brand new homepage which offered new features and linking back in places to content on the existing site.
The new website will feature creative picks from the arts and cultural commentators, creatives from all over the world, new submission from creatives worldwide, advertising festivals and cooperation partners, readers’ vote for their top ten from the latest submissions, increased emphasis on using Facebook, Twitter and YouTube to showcase fresh content and share new ad spots and creative news.
"We are delighted to have been able to secure the services – and talents! – of Fernanda Romana, former Global Creative Director on Digital and Experiential Campaigns at Euro RSCG Worldwide and a real star of the digital scene, and her Brazilian team from CricketDesign," says Sandra Lehnst, CEO, Lürzer’s Archive.
"Fernanda elaborated a fresh new concept for the website according to the principle ‘Curatorship of Inspiration, " says Publisher Michael Weinzettl.
"With her new concept she points out the difficulties with the information overload which the ad scene struggles with while searching for relevant information online and explains that there is a clear need for curatorship of this information," Weinzettl added.
Visit the website at www.luerzersarchive.com
