SINGAPORE – As Singapore marks its 60th year of independence, Havas Play Singapore is commemorating the occasion with a purposeful initiative designed to support homegrown businesses in navigating today’s evolving digital economy.
Amid persistent economic headwinds and rising operational pressures, the SG60 Social Boost initiative offers tangible value to the business community. Through this program, Havas Play will provide 60 Singapore-based brands with complimentary, expert-led social media audits, empowering them to sharpen their digital strategies and drive measurable business outcomes.
The launch of SG60 Social Boost is aligned with the forward looking agenda of the Singapore Economic Resilience Taskforce (SERT), which recently called on businesses to deepen adaptability and strengthen competitiveness amidst ongoing global trade uncertainties and inflationary cost structures. While government support, including targeted grants and internationalization initiatives plays a pivotal role, digital effectiveness remains a critical dimension of business resilience and growth.
Despite increasing investments in digital marketing, many brands struggle to extract meaningful returns from social media. New research from Emplifi points to common inefficiencies:
- Ad spend on Facebook Reels doubled in 2024, yet Instagram Reels outperformed in engagement and cost-efficiency.
- TikTok’s median monthly follower growth reached 21%, compared to stagnation on Facebook — signaling potential misalignments in channel strategy.
- Collaborative posts, which have been shown to increase engagement by over 3x, remain significantly underutilised.
These insights highlight the urgency for a more data informed and strategic approach to social content – one that maximises ROI, strengthens brand presence and enhances business performance.
With SG60 Social Boost, Havas Play Singapore is offering not just audits, but clear, actionable insights tailored to each brand. The initiative will help local businesses identify blind spots, optimise content performanceand unlock new opportunities for audience engagement and revenue generation.
Applications for the SG60 Social Boost open on 15 July 2025, and are available to all Singapore-based brands across industries, provided they operate at least one active social media account. Interested businesses can apply via the dedicated Havas Play SG60 Social Boost microsite.
