SINGAPORE – Havas has announced the formation of a joint venture between HAVAS Red and H/Advisors in Singapore. This strategic collaboration aims to deliver a world class offering, combining corporate communications, public relations, social, experiential and content capabilities to clients across Singapore and Southeast Asia.
The partnership enhances Havas’ footprint in the region, reflecting its commitment to deepening its service offerings and reinforcing its “One Asia” growth strategy. The newly unified presence will empower clients with seamless access to strategic counsel and creative execution, driven by a unified vision and a borderless network of experts.
HAVAS Red, formerly known as Red HAVAS, is the global public relations micronetwork of Havas N.V., currently operating in 21 markets worldwide. Recognized by PRovoke Media as both Global and EMEA Midsize Agency of the Year in 2024, HAVAS Red supports a diverse client base including Toyota, Lexus, adidas, Booking.com, UNICEF and Tourism Tasmania. Its unique Merged Media Model integrates traditional and digital publishing, content creation, social media and data driven storytelling under one agile structure.
H/Advisors, the strategic advisory arm within Havas N.V., has similarly seen rapid expansion, evolving into a dynamic global network of 1,500 specialists across 21 markets. Known for its excellence in public affairs, crisis management and financial communications, the firm’s recent growth includes key acquisitions in Australia, Singapore, Dubai and Portugal, and the opening of a Brussels office serving as a central hub for public affairs. Clients such as Amazon, Blackrock, Facebook, HSBC and AstraZeneca reflect its standing in the global advisory arena.
Mark Worthington, Managing Director and Co-Founder of Singapore-based H/Advisors Klareco, will assume an additional role as Managing Director of HAVAS Red Singapore. Under his leadership, the HAVAS Red Singapore team will incorporate H/Advisors Klareco’s brand PR unit, allowing for a more robust and integrated service offering. Worthington will continue to lead H/Advisors Klareco alongside Co-Founder and CEO Ang Shih Huei.
Kenny Yap, who has led HAVAS Red Singapore since 2017, was appointed CEO of HAVAS Play Singapore earlier this year. Yap will maintain his involvement with existing clients in his new capacity.
“Launching HAVAS Red in India, Japan, Greece and Africa over the last couple of years has been a significant milestone for us, opening doors to very exciting markets. The time is right to further expand our team in Singapore, where our colleagues are already delivering groundbreaking work with iconic clients,” said James Wright, Global of HAVAS Red and Global Chairman of the HAVAS PR Network. “As part of the HAVAS Red Network, clients have access to borderless insights and thinking, to fuel creative campaigns and initiatives, that build lasting customer relationships and help grow their business.”
“Asia is an important growth market for H/Advisors and Havas and this collaboration with HAVAS Red will enable us to widen and deepen our presence in its fast-growing markets,” said Stephane Fouks, Executive Chairman H/Advisors, and Executive Vice-President, Havas.
Worthington added, “Bringing our teams together will enable us to be an even more powerful and integrated partner to clients in Singapore and across the region, on everything from social media to experiential to media relations.”
Rana Barua, Group CEO, Havas India, Southeast and North Asia, added, “Enhancing our capabilities across the region, and particularly in Singapore, is central to our One Asia strategy. By broadening our reach and engaging with one of the world’s most dynamic and progressive audiences, we are reinforcing our commitment to creating meaningful connections and delivering impactful narratives.”
