MADRID, SPAIN – Havas, one of the world’s largest global communications groups, has announced the acquisition of Tidart, a leading independent digital performance and e-commerce agency based in Spain. This move further reinforces Havas’ position as a global leader in performance marketing and e-commerce, while accelerating its strategic growth in Spain – an increasingly important market for the Group.
Jorge Irizar, Global COO and CEO, Havas Media Network Spain.
The integration of Tidart into Havas Market, the Havas Media Network’s global e-commerce proposition, marks a significant expansion of the network’s capabilities in digital performance. The acquisition is set to enhance Havas’ ability to deliver value driven, data-centric solutions across the entire conversion funnel.
Tidart will retain its brand identity and operational autonomy, ensuring continuity in the delivery of its high performance model that has earned the agency a reputation for excellence in the Spanish and broader European digital markets. The agency comprised of more than 40 professionals, will relocate to Havas Village Madrid, joining a wider network of experts under the Havas umbrella.
Founded in 2012, Tidart has distinguished itself through a steadfast commitment to innovation, strategic planning, and proprietary technology. The agency specializes in the fusion of digital planning and performance strategy, offering fully customized paid media campaigns aligned with client objectives. Through a sophisticated approach to media planning, buying, and performance optimization, Tidart delivers tailor made solutions that maximize advertising investments.
Jorge Irizar, Global COO and CEO, Havas Media Network Spain, added: “With the acquisition of Tidart, we are making strong progress in our business diversification strategy, with a clear and specific focus on the key areas of performance and e-commerce. This operation not only strengthens our capabilities in these areas but also enables us to offer our clients more integrated, innovative, and results-oriented solutions in an increasingly digitalized and competitive industry.”
Antonio Ramírez, CEO, Tidart, commented: “We are very excited to begin this new chapter with Havas. This operation represents an ideal strategic alliance, combining our specialized capabilities with the strength and global reach of a well-established network like Havas Media Network, a benchmark in technology, innovation, and eCommerce solutions. This integration places us in a privileged position to continue growing, expanding our value proposition, and offering our clients even more comprehensive, efficient solutions aligned with the current challenges of the digital environment.”
