PARIS, FRANCE – Havas announces that it has been selected under the new Framework Contract of the European Commission and its main Directorates-General for a duration of five years. This framework will enable Havas to support specific communication missions for the European institutions within the Member States and beyond.
As the sole European communications group based in France selected, Havas further strengthens its position as a leading reference in strategic communication at the European scale. This success confirms the Group’s ongoing strategy to consolidate its role as a European leader in strategic communication and follows a series of missions already conducted on behalf of the European Commission.
Thinking Europe, speaking to Europeans
In a world undergoing profound transformations, European institutional communication must meet a dual imperative: conveying a shared vision while addressing the diversity of national realities. With this conviction in mind, Havas has designed an integrated solution leveraging its entire network of agencies across the European Union, alongside its international capabilities.
Coordinated by the Havas Paris teams, this integrated approach combines pan-European strategic coherence with strong local expertise and operational excellence, ultimately helping to enhance understanding of European initiatives and their concrete impact on citizens’ lives.
“Europe’s strength lies in its diversity. The strength of European communication lies in its ability to build connection, meaning and understanding between institutions and citizens,” said Julien Carette, CEO of Havas Paris.
An integrated model serving key contemporary challenges
To support the complex needs of institutional and international actors, Havas draws on the singularity of its model: a tight integration of strategic, creative and media expertise, enhanced by innovative and differentiating approaches.
The H/Advisors network, Havas’ global strategic advisory platform, reinforces support on issues related to reputation, influence and public diplomacy, closely connected with the Group’s local capabilities. The recently launched Converged.AI strategic platform illustrates this ability to bring advisory, creative and media talents together in integrated teams to design global, coherent and measurable communications solutions.
“What major institutions are looking for today are partners capable of understanding complexity, grasping its human implications, and translating it into clear and accessible narratives. This is precisely what our integrated model enables,” added Raphaël de Andréis, CEO, Havas Creative Europe.
Supporting understanding of European public policies
Under this new Framework contract, Havas will support the communication of major European public policies relating to key domains of collective life: employment, justice, health, defence, economic and social transition, among others, as well as the protection of freedoms, the promotion of shared values, and the defence of the rule of law. In a fragmented media landscape marked by rising mistrust, Havas intends to contribute to strengthening the clarity and legibility of EU action, fostering dialogue grounded in facts and pedagogy, and reinforcing European cohesion at a time when competing governance models are gaining ground.
A group that is European by culture and by structure
This success highlights Havas’ historical European footprint, with its headquarters in Paris, its listing on the Amsterdam Stock Exchange, and a network of agencies firmly rooted at the heart of the continent’s economic, cultural and institutional ecosystems.
This deeply European identity, combined with strong international presence, makes Havas a distinctive player: an integrated, inherently European network with capabilities across the full spectrum of communications disciplines within the 27 Member States, and able to think and act at continental scale while remaining attuned to local realities and citizen expectations.
“Being a European group today means embracing a particular responsibility: to defend a model founded on dialogue, democracy and openness to the world,” said Stéphane Fouks, Chairman of H/Advisors and Executive Vice President of Havas Group.
A signal of confidence to international actors
This win confirms Havas’ ability to act as a trusted partner for institutions, international organisations and major global corporations facing complex challenges related to reputation, influence and transformation. Havas regards the confidence placed in the Group by the European Commission through this contractual framework as a recognition of its unique positioning as an integrated network in Europe, and beyond.
