KUALA LUMPUR, MALAYSIA – IPG Mediabrands continues to lead Malaysia’s media landscape, securing the top position once again on RECMA’s latest qualitative evaluation. This milestone marks the network’s tenth consecutive year of dominance on the rankings, solidifying its decade-long leadership in the market.
According to RECMA’s report, IPG Mediabrands topped the evaluation with 42 points, maintaining a 6-point lead over its nearest competitor. Within the group, Initiative (including BPN) ranked #1 with 23 points, earning a Dominant profile for nine consecutive reports, while Universal McCann (UM) ranked #3 with 19 points, assessed with a High profile.
Mediabrands.
“Securing the top spot on RECMA for the tenth consecutive year is a testament to our team’s unwavering commitment and growth mindset,” said Darren Yuen, Chief Executive Officer of IPG Mediabrands. “In this ever-transforming media landscape, agencies need to be innovative growth architects to shape a resilient future. Our consistent commitment to reinvention and adaptability has shaped the dynamism and momentum we’ve seen, with both agencies ranking in the first two spots for ‘vitality’ and ‘structure.’”
Yuen emphasized that the success stems from a culture built on ownership, trust, and collaboration:
“Our efforts to fuel a collaborative spirit have enabled us to attract and retain the best talent, strengthen client relationships, and consistently deliver exceptional results. I am incredibly proud of this achievement, and excited to continue building on this success in years to come.”
The RECMA qualitative rankings evaluate agencies across 18 criteria, producing profiles that range from Dominant, High, Very Good, Good, Average, to Emerging. The latest edition features 16 agencies in Malaysia, serving as a benchmark for local competition and agency performance.
