AUCKLAND, NEW ZEALAND – Strategic communications and marketing agency Mahlab has officially launched CampaignScaler – a proprietary AI-assisted workflow that streamlines the conversion of vast datasets into compelling, localized narratives.
Developed to meet the growing demand from global clients for meaningful, high quality content derived from complex data, CampaignScaler epitomises Mahlab’s commitment to innovation and its client first approach.
Mahlab Head of Strategy, Lily Carlyon said: “We work with a range of global clients who are constantly looking for ways to take large volumes of raw data and make it relevant, meaningful and engaging. That’s exactly what CampaignScaler has been built to do.”
The tool first proved its potential during the development of a multi-market industry insights report for a global fintech leader. Within a single week, a two person Mahlab team processed over 7,000 data points, producing interactive reports and tailored press releases across 29 countries and 16 languages – a feat highlighting both the scalability and precision of the platform.
“CampaignScaler ensured accuracy and speed. It also reduced the strain on client teams who have previously had to be very involved in reviewing content for accuracy, managing data sets and translations. This was a real pain point for our client that this workflow was able to resolve,” said Carlyon.
CampaignScaler is now available to all Mahlab clients across APAC and globally. Designed to streamline complex localisation projects, it reduces internal workload, accelerates delivery, and ensures every asset is brand-aligned, marketready and locally relevant.
