GLOBAL – Havas has announced the acquisition by Maison BETC, BETC’s global network dedicated to luxury, of Eyesight, an independent agency widely recognized for its world-class expertise in the bespoke design and production of fashion shows and events for luxury houses. This addition strengthens Maison BETC’s positioning with luxury and premium brands by integrating rare, highly specialized event expertise in a sector where fashion shows represent a valuable communications opportunity.
Founded in 2002 by Thierry Dreyfus, Eyesight specializes in the design, organization, and artistic and technical execution of events and shows. The agency has grown organically through a collective of talents brought together around a shared ambition: Edward Ross, Artistic Director in New York and Los Angeles; Alexandra Avalone, in charge of client liaison and production, also in New York and Los Angeles; and Marie Meresse, a producer in Paris who leads teams worldwide.
Recognized for leading expertise in one of the most demanding areas, the world of fashion shows and luxury brand events, the agency brings together talents based in Paris, New York, and Milan. Drawing on the unique experience of its founder, who has staged more than 3,000 shows for luxury houses such as Dior Homme, Yves Saint Laurent, Fendi, Virgil Abloh, Comme des Garçons, KidSuper, EgonLab, and Salomon, Eyesight stands out for its deeply human and integrated approach, grounded in listening, research, sharing, fluidity, broad craft expertise, and creative drive.
The agency is known for orchestrating sophisticated artistic productions that combine art direction, lighting, scenography, new media, and emotion to deliver large-scale international projects.
Through this acquisition, Maison BETC consolidates its ability to support luxury brands across their entire value chain. Eyesight will enrich and extend the know-how of Maison BETC as well as POP for production. Eyesight will also benefit from BETC’s creative excellence and international network to strengthen its positioning and foster new high-value collaborations with leading brands. Eyesight and Maison BETC have already begun to develop a joint expertise in AI that could take the fashion show experience, and its filming, even further.
“We are delighted to welcome Thierry Dreyfus and the entire Eyesight team to the Havas family. This acquisition is fully in line with our ambition to offer brands increasingly more desirable, innovative, and premium experiences, in a highly specialized area where we were not previously active. The addition of Eyesight strengthens the Group’s presence in the world of luxury,” said Yannick Bolloré, Chairman and CEO of Havas.
“Eyesight’s know-how and creative sensitivity resonate perfectly with Maison BETC’s DNA. Together, we will be able to explore new territories and design experiences that combine aesthetic power, precision, and emotion. We admired Eyesight’s talent, their sense of refinement and openness, their love of quality, and their close relationships with fashion creators. Meeting Marie Meresse and Thierry Dreyfus was an important moment for us,” said Mercedes Erra, Founder and Chair of BETC’s Supervisory Board.
“Eyesight was built on encounters: creative individuals brought together by the same desire for beauty, through listening, and through the joy of creating emotion together. We’ve long defended our independence and discretion, but meeting BETC was a genuine turning point. We share the same pursuit of perfection and the same need for humanity in the way we create. Joining Maison BETC means combining our strengths to imagine experiences that are even more sensitive, more accurate, and more ambitious for the brands we support,” said Thierry Dreyfus, CEO and Artistic Director of Eyesight.
“With Maison BETC, we are building an international network dedicated to the future of luxury. The arrival of Eyesight strengthens our ability to create experiences with exceptional standards and supports the development of our Maison in Paris, New York, and Shanghai,” said Clément Boisseau, CEO of Maison BETC & Global Chief Strategy Officer of BETC.
