MANILA, PHILIPPINES — Mang Inasal, the Philippines’ Grill Expert, has once again proven the strength of its consumer-centric approach after clinching four distinctions at the 21st Philippine Quill Awards held last August 27 at The Manila Hotel’s Fiesta Pavilion.
The recognitions spotlighted campaigns that seamlessly blended creativity, consumer insight, and impactful storytelling across social media, digital platforms, experiential initiatives, and brand communications.
Mang Inasal earned Awards of Excellence for:
- Mang Inasal Nation 2024 – a program that consistently engaged community members through interactive and relevant content.
- 2024 Pork BBQ Media Launch – a digital-led campaign shaped by audience behavior, sparking conversations and deeper online engagement.
The brand also received Awards of Merit for:
- MANGINASAL.PH corporate website revamp, redesigned based on insights gathered through a social media survey of loyal fans.
- Love the Flavors, Love the Philippines, a partnership with the Department of Tourism that celebrated authentic Filipino dishes beloved by both locals and travelers.
“Our Quill awards truly belong to our consumers because every campaign recognized, from Mang Inasal Nation to ‘Love the Flavors,’ began with listening to what they wanted and needed,” said Mang Inasal Marketing Head Allan C. Tan. “That connection guided every step of the process, and it is what these awards really celebrate. Beyond the trophies, the greatest reward is seeing smiles in stores, stories shared online, and the bonds families and friends continue to build at and with Mang Inasal.”
This recognition comes on the heels of Mang Inasal’s strong showing at last year’s Quill Awards, where the brand took home three Awards of Excellence and one Award of Merit. With this year’s haul, Mang Inasal cements its reputation as a leader in consumer driven, creative, and impactful communication.
