GLOBAL – Multiply.co, an AI-powered Creative Operating System purpose-built for creative agencies to more effectively and efficiently do creative work at scale, streamlining workflows and enabling collaboration between agencies, has signed luxury lifestyle agency group Together Group as its first international client.
The agreement will see Together Group roll out the Multiply AI-tool as part of its platform across its global group of 14 agencies, starting with the luxury-lifestyle communications agency Purple, the Group’s strategic foresight and consumer-intelligence agency The Future Laboratory and its corporate and financial communications agency Seven Dials City.
Christian Kurtzke, CEO Together Group, said “We use AI to empower our creative teams and enrich creative conversations — never to replace them. For us, technology amplifies exceptional human work, enabling our talent to focus on what truly matters in luxury and lifestyle: purpose-led ideas, human creativity, emotion, taste, and cultural intelligence”
This client win comes as Multiply.co is expanding into new markets, having its roots in the Nordic region working with creative agency clients such as Akestam Holst, NORD DDB and Anorak.
Multiply.co, founded in 2020 by serial tech entrepreneurs Rasmus Adler Wahlberg, Oskar Lissheim Boethius and Henrik Eneroth, helps creative and internal agencies understand their clients better, deliver value faster and unlock new levels of growth to win in the AI transformation of the industry.
Rasmus Adler Wahlberg, CEO at Multiply, said “Creative work is currently being reimagined in every way with AI, but what doesn’t change is the value of good taste and engaging stories. In a world of increasing AI slop, Together Group’s commitment to creative excellence and global reach makes them a perfect partner. We are beyond excited to help them amplify the creativity of all their different types of agencies with specialised teams of AI agents.”
