MAKATI CITY, PHILIPPINES — Summit Outdoor Media, in partnership with Ayala Malls, has officially launched the One Ayala OOH Digital Display Network — a property-wide digital ecosystem featuring 70 LED screens strategically located across concourses, entrances, transit points, and lifestyle areas. Designed to operate as a unified platform, the network gives advertisers the ability to execute simultaneous, full-site brand takeovers, delivering unmatched visibility in one of Makati’s busiest destinations.
Unlike conventional billboard or single-screen buys, every surface in the network lights up together — transforming One Ayala into a complete branded environment. From digital displays in the transport terminal to immersive zones inside the mall, advertisers command every key touchpoint in a single buy.
“Station domination means that a single brand can take over the entire commuter hub — from digital screens to immersive zones to activations,” said Howard Go, Chief Operating Officer of Summit Media. “For commuters, it’s unforgettable. For advertisers, it’s the most powerful way to own the moment in one of the busiest hubs in the Philippines.”
The launch represents a significant milestone in Summit Outdoor Media’s partnership with Ayala Malls, bringing to life a vision first announced earlier this year. One Ayala, with its strategic position as the gateway to Makati’s Central Business District and direct links to MRT, P2P, and bus terminals, was chosen as the flagship site to debut the network — making it the country’s largest transit-oriented OOH deployment to date.
Leading brands have already embraced the platform’s power. Visa, Globe, and Grab were among the first to run synchronized campaigns, instantly maximizing the network’s impact during the launch period. Their presence not only validates the platform but also sets a precedent for high-profile brand activations moving forward.
“The launch of the Commuter Series at One Ayala represents a major step toward our vision of being the number one out-of-home company in the market,” Go added. “We’re not just providing ad space — we’re creating impactful platforms where brands, commuters, and communities intersect. One Ayala sets the benchmark for how OOH can be seamlessly integrated into people’s daily journeys.”
Ayala Malls sees the network as more than just an advertising innovation. For them, the project underscores their mission to create integrated, meaningful experiences for both brands and communities.
“The launch of a fully integrated digital display network at One Ayala marks a pivotal step in redefining urban engagement,” said Paul Birkett, Chief Operating Officer of Ayala Malls. “As one of the city’s most dynamic intermodal transport hubs, One Ayala serves thousands of commuters and visitors daily — making it the ideal canvas for immersive digital experiences and activation spaces. This convergence of technology and environment not only amplifies brand storytelling, but also enriches the everyday rhythm of city life — turning One Ayala into a living, breathing showcase of innovation and connectivity.”
First-of-its-kind: Redefining the Out-of-Home Experience
Positioned as the first-of-its-kind digital display network in the Philippines, the One Ayala rollout redefines the out-of-home advertising experience. Its takeover model synchronizes 70 digital screens with immersive zones and activation spaces, offering brands both reach and engagement in a single turnkey solution.
“These assets allow brands to move beyond visibility into true engagement,” said Go. “With digital screens for dynamic storytelling, immersive zones for deeper interaction, and activation spaces for experiential campaigns, advertisers can create full-scale brand domination. It’s about turning One Ayala into a living canvas where messages don’t just get seen — they get experienced.”
From Ayala Malls’ perspective, this evolution also reimagines how spaces like One Ayala serve people beyond shopping and commuting — as hubs of connection and engagement.
“This network doesn’t just enhance visual appeal; it transforms the everyday journey into a more connected, engaging experience,” Birkett added. “Seamlessly woven into One Ayala’s ecosystem of retail, dining, and entertainment, the displays serve as intuitive touchpoints for information, inspiration, and interaction. Whether guiding foot traffic, showcasing brand stories, or hosting real-time activations, the system elevates the space from a transit point to a vibrant destination.”
This launch also introduces a new standard for DOOH in the country: measurable, flexible, and designed for both short-term bursts and long-term campaigns. With its scale and prime location, the One Ayala network sets a benchmark for how digital OOH can integrate seamlessly into daily urban life.
Looking ahead, Ayala Malls notes that this project could serve as a model for future innovation across its portfolio.
“We’re excited about the possibilities of expanding this model across other Ayala Malls,” said Birkett. “Our collaboration with Summit Outdoor Media has proven to be a strong alignment of vision — centered on creating holistic, elevated experiences that seamlessly blend technology, lifestyle, and community. As we continue to reimagine our malls, we’re exploring where else this kind of digital integration and experiential design can bring value — not just to advertisers, but to the everyday journeys of our shoppers.”
As Ayala Malls continues to innovate within its retail and lifestyle spaces, the launch of the One Ayala network highlights the potential of OOH solutions to elevate customer journeys while amplifying brand storytelling. For Summit Outdoor Media, this milestone cements its leadership in driving the next chapter of digital out-of-home advertising in the Philippines.
