PHILIPPINES, APRIL 11, 2011 – The Nielsen Company has appointed executive director Gerald "Jay " G. Bautista to the position of Managing Director, Media. In his new role, Bautista will have the overall responsibility for business leadership and client management of the company’s Media, Television Audience Measurement and Online businesses in the Philippines. He is tasked with bringing these three businesses even closer together, to unleash more synergies and deliver cross-platform insights to clients.
Commenting on his appointment, Bautista said: “Nielsen is in a unique position to leverage its currency status (TV, Radio and Print) and experience across digital platforms (online and mobile) to help advertisers, media owners and media agencies succeed in an ever changing and ever challenging landscape."
