Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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IAS announces AI-driven brand safety and suitability solutions for podcast advertising on Spotify Audience Network
SINGAPORE – Integral Ad Science, a leading global media measurement and optimisation platform, today announced with Spotify the launch of new …
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Beyond the algorithm: Championing responsible AI, empowering women in tech
MANILA, PHILIPPINES – GCash, the Philippines’ leading finance super app, reaffirmed its commitment to AI-driven innovation and inclusivity through GCash AI…
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Discovery Hospitality Corporation and Philippine Airlines’ Mabuhay Miles forge partnership to elevate tourism experiences
MANILA, PHILIPPINES – Discovery Hospitality Corporation (DHC), a pioneer in Filipino hospitality, and Mabuhay Miles, the esteemed frequent flyer program…
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TikTok Shop, IPOPHL mark World Intellectual Property Day with brand protection initiatives
MANILA, PHILIPPINES – In conjunction with World Intellectual Property Day on April 26, TikTok Shop partnered with the Intellectual Property…
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Shoppertainment Live secures strategic backing from Sigma Ventures, redefines the future of livestream shopping
MANILA, PHILIPPINES – Shoppertainment Live Inc. (SLI), the Philippines’ pioneering livestream shopping network has officially sealed a strategic investment deal…
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Jollibee launches new GameJoy combos to power up gaming
MANILA, PHILIPPINES – Gaming has become one of the biggest passion points of Gen Zs, and Jollibee is set to…
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R/GA launches AI Search Optimization platform
SINGAPORE – As AI-powered search reshape how consumers discover brands, Creative Innovation Company R/GA has introduced its own proprietary AI…
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New Look, New Experience: Yellow Cab opens SM Grand Central store with full-service dining
MANILA, PHILIPPINES – Pizza lovers in Caloocan have a fresh new reason to celebrate! Yellow Cab Pizza has officially opened the…
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SM’s Earth Day Fiest turns malls into eco-power hubs
MANILA, PHILIPPINES – In a kaleidoscopic showcase of Filipino environmental ingenuity, SM Supermalls has once again proven that saving the…
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LinkedIn boosts B2B marketing with video, enabling brands to sponsor content from top creators and publishers
SINGAPORE – B2B marketers across APAC are facing intensifying pressure to provide campaign impact, with 87% in India feeling that…
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Lalamove brings care to lolos and lolas, allowing users to donate loyalty points to Coalition of Services of the Elderly
MANILA, PHILIPPINES – Lalamove, the leading on-demand delivery platform in the Philippines, is rolling out its latest Deliver Care initiative,…
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Discovery Hospitality Corporation joins esteemed ranks at the 2025 World Travel Awards
MANILA, PHILIPPINES – Discovery Hospitality Corporation (DHC) proudly announces its nomination as the Philippines’ Leading Hotel Group at the prestigious…
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Education campaign ‘My Dream in a Shoebox’ marks 16th year, celebrates support of partners
MANILA, PHILIPPINES – My Dream In A Shoebox (MDIAS), the annual advocacy campaign of award-winning strategic marketing agency TeamAsia, concluded…
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