Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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CDM’s new program empowers creatives to lead the next wave of digital innovation
MANILA, PHILIPPINES – In an age where attention is fleeting and audiences are fragmented, creative minds have never been more…
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Global food brands forge solid trade partnerships with PH companies at Japan trade fair
TOKYO, JAPAN – The FOODPhilippines showcase at FOODEX JAPAN 2025 on March 11-14, 2025 resulted in solid deals with major…
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Meet Baken: A Mother’s Day Treat for Moms Who Do It All
MANILA, PHILIPPINES — Playdates just got a whole lot easier — and tastier. This Mother’s Day, Baken isbringing moms everywhere…
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Banking on history: SM’s efforts at heritage preservation
MANILA, PHILIPPINES – SM is making inroads in the restoration of cultural landmarks that underscores its commitment beyond financial growth…
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FCB Group India rebrands to FCB India, unveils a unified agency identity
MUMBAI, INDIA – FCB Group India has announced that it will now be known as FCB India, simplifying its agency nomenclature…
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Leading NZ advertising agency Thompson Spencer establishes first Australian offices
SYDNEY, AUSTRALIA – Leading New Zealand-headquartered independent advertising agency Thompson Spencer is expanding into Australia. Establishing a local presence in…
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Curious Nation launches to unleash bold curiosity and ignite brand growth
SYDNEY, AUSTRALIA – After almost 15 years, award-winning brand activation agency Because ANZ, today rebrands as Curious Nation, creating tailored solutions…
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Julia Barretto and Maya make history with the world’s first-ever savings calendar girl
MANILA, PHILIPPINES – Julia Barretto and Maya, the #1 Digital Bank App in the Philippines, are making history together. In a…
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Eastern Communications holds Transcend Summit 2025, launches new loyalty program perks
MANILA, PHILIPPINES – Eastern Communications successfully hosted its Transcend Summit 2025 at Makati Shangri-La, on April 8, 2025, bringing together…
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INNOCEAN teams up with nine companies specializing in AI to drive acceleration of AI business
SEOUL, SOUTH KOREA – INNOCEAN, led by Global CEO William Lee, has signed a memorandum of understanding (MOU) to establish…
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Havas maintains its momentum in Q1 of 2025, delivering a good performance, with organic growth of more than 2%
PARIS, FRANCE – Havas continued its strong performance in the first quarter of 2025, posting organic growth of 2.1%, which…
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Dentsu and Flipkart Commerce Cloud ink collaboration to revolutionise retail commerce in Southeast Asia and Hong Kong
SOUTHEAST ASIA – Dentsu and Flipkart Commerce Cloud (FCC), the technology solutions arm of Flipkart, India’s homegrown e-commerce marketplace, are…
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Tiwalà Triumphs: Navigating the Philippine digital landscape through the lens of trust
MANILA, PHILIPPINES – In the Philippines’ vibrant and rapidly evolving digital ecosystem, where information streams are constant and consumer attention is…
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