Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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eTap elevates digital payment solutions for motorcycle riders amid industry boom
MANILA, PHILIPPINES — eTap Solutions, the wholly-owned subsidiary of the country’s leading payment kiosk manufacturer Electronic Transfer & Advance Processing,…
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SM steps into 2025 with ‘cautious optimism’
MANILA, PHILIPPINES – The SM Group is stepping into 2025 with cautious optimism, encouraged by the continued growth of the…
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Havas elevates Ecommerce and retail media after Channel Bakers acquisition
PARIS, FRANCE – Havas announces the acquisition of a majority stake in Channel Bakers, an award-winning ecommerce media agency and leader in retail media innovation. The addition of Channel Bakers reinforces the performance and ecommerce capabilities of Havas Media Network’s global ecommerce proposition, Havas Market, delivering…
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UN Development Programme and The Coca-Cola Foundation partner to scale up management of plastic waste in Asia
MANILA, PHILIPPINES – The United Nations Development Programme (UNDP) and The Coca-Cola Foundation (TCCF) have partnered to help address the growing…
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Let love bloom this Valentine’s with Lego Botanicals and Shopee
MANILA, PHILIPPINES – This Valentine’s season, say it with flowers—brick by brick! The Lego Botanicals Collection offers a fresh and…
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Citroën plays with automotive storytelling on ë-C4 in a reimagining of a classic sci-fi trope
FRANCE – Citroën unearths its new cinematic campaign for ë-C4, evoking the brand’s playful spirit in a reimagining of the…
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CCP partners with GCash for hassle-free payments for its shows and events
MANILA, PHILIPPINES – The Cultural Center of the Philippines (CCP) partners with GCash to introduce a hassle-free and convenient payment…
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Darwinbox launches native payroll solutions in The Philippines
MANILA, PHILIPPINES – Darwinbox, a global leader in HR technology, is setting a new benchmark in payroll management with the…
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AirAsia Philippines and American Tourister unveil FunSeeker Collection in first ever brand licensing partnership
MANILA, PHILIPPINES – AirAsia Philippines embarks on an exciting journey with its first-ever brand licensing partnership with global luggage brand…
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Moonleaf Tea Shop partners with Mobile Legends: Bang Bang to launch neighborhood map
MANILA, PHILIPPINES – Moonleaf is elevating the excitement with its partnership with Mobile Legends: Bang Bang (MLBB) to celebrate the launch…
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FlowerStore.ph makes Valentine’s Day sweeter with grand giveaway: Win a car or P500,000 cash!
MANILA, PHILIPPINES — FlowerStore.ph, the leading online gift store in the Philippines, is taking Valentine’s Day 2025 to extraordinary heights…
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Grab introduces CommuniKit to empower deaf driver-partners
MANILA, PHILIPPINES — Grab Philippines introduces the Grab CommuniKit for deaf driver-partners, marking a stride in its commitment to inclusivity in…
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UM launches Full Colour Media proposition with groundbreaking brand building research and proprietary growth model
SINGAPORE – UM, a global media agency network of IPG Mediabrands, today launched its new ‘Full Colour Media’ proposition and philosophy.…
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