Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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New ready-to-drink alcoholic cocktail Absolut Vodka & Sprite debuts in the Philippines for life’s unplanned moments
MANILA, PHILIPPINES — Absolut Vodka & SPRITE transforms the Philippines, pulling off the ultimate, unplanned hangout, and celebrating its arrival as…
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Indigenous-owned agency Slik celebrates business growth with Melbourne expansion
MELBOURNE, AUSTRALIA — Independent creative agency SLIK has opened in Melbourne, expanding to meet client growth and capitalize on new business…
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How McDonald’s Philippines built a healthy working environment for crew members with ‘malasakit’ and its core values
MANILA, PHILIPPINES — McDonald’s Philippines, with over 760 stores across the country, is one of the biggest employers for Filipinos,…
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Dentsu Creative Manila challenges creative status quo with innovative solutions
MANILA, PHILIPPINES — The true mark of creativity is adaptability — the ability to adjust and thrive in the face…
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AIA Philippines sponsors 2nd annual Rock ‘n’ Roll Running Series in Manila with over 9,000 runners
MANILA, PHILIPPINES — AIA Philippines has continued to champion its purpose of helping people live healthier, longer, better lives by supporting…
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Omnicom brings in Interpublic Group in stock-for-stock transaction, confirming acquisition for full-funnel servicing
NEW YORK, USA — Omnicom and The Interpublic Group of Companies, Inc. (“Interpublic”) announced their Boards of Directors have unanimously approved a definitive…
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Chowking kicks off its holiday celebrations with live performances, group promos and more
MANILA, PHILIPPINES — This season, Chowking invites you to celebrate in style with two exciting ways to bond, celebrate, and…
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TikTok Shop grants kids’ wishes via Make-A-Wish Philippines with baby care brand Tiny Buds
MANILA, PHILIPPINES — This holiday season, TikTok Shop and Tiny Buds, a trusted Filipino brand in the Mom & Baby category,…
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Engaging.io celebrates a year of exciting new clients and a growing team across the globe this 2024
SYDNEY, AUSTRALIA — Engaging.io is rounding out a successful 12 months, with the addition of 40 new clients, an expanded US…
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Coca-Cola Beverages Philippines Inc. proves commitment to community with 2024 Coca-Cola Golf Classic
MANILA, PHILIPPINES — Reinforcing the value of meaningful partnerships, Coca-Cola Beverages Philippines, Inc. (CCBPI) and Coca-Cola Foundation Philippines, Inc. (CCFPI),…
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PICKUP COFFEE is now 300 strong
MANILA, PHILIPPINES – PICKUP friends, it’s time to celebrate! PICKUP COFFEE has just opened its 300th store nationwide. Since its beginnings…
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Fuse launches its India office in latest stage of global expansion
MUMBAI, INDIA – Leading global sport and entertainment agency Fuse, part of Omnicom Media Group (OMG), has today announced the…
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Meltwater rounds off 2024 with major wins and partnerships in Asia Pacific
SINGAPORE — Meltwater, a global leader in media, social, and consumer intelligence, announced a suite of significant company updates as well…
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